B.A.G. Convergence IPO Lists at ₹101 on NSE Emerge, Gains 16.1% Premium on Debut
By Shishta Dutta | Published at: Oct 8, 2025 03:37 PM IST

New Delhi, Oct 8, 2025: B.A.G. Convergence Limited IPO (NSE: BAGDIGITAL) opened strongly on the NSE Emerge, listing at ₹101 per share, a 16.1% premium over its issue price of ₹87, signalling solid investor interest.
As of 12:42 PM IST, the stock was trading at ₹106, up 21.90% from the issue price. The session began at ₹101, with intraday movement between ₹101 and ₹106.05, reflecting robust buying momentum. A total of 17.04 lakh shares were traded, generating a turnover of ₹1,807.09 lakh, with a VWAP of ₹103.02. The company’s market capitalization stands at ₹225 crore, with a book value per share of ₹13.11. The upper and lower circuit limits for the day were ₹106.05 and ₹95.95, respectively. With a face value of ₹10 and no declared dividend yield for the current quarter, B.A.G. Convergence’s strong debut and proximity to its 52-week high indicate positive market sentiment and investor confidence.
Founded in 2007, B.A.G. Convergence Limited operates in the digital media and content space, managing brands like News24 and E24. The company produces and distributes news, infotainment, and entertainment content across digital platforms, mobile apps, and social networks. With a focus on a digital-first approach and multi-language penetration, B.A.G. Convergence aims to expand its presence in India’s rapidly growing digital ecosystem.
B.A.G. Convergence IPO Anchor Allocation
Prior to the IPO, B.A.G. Convergence raised ₹13.57 crore from anchor investors through the allotment of 15.60 lakh shares at ₹87 each. Abundantia Capital VCC – Abundantia Capital III took 11.04 lakh shares (₹9.60 crore), while UNICO Global Opportunities Fund Ltd subscribed for 4.56 lakh shares (₹3.97 crore). No domestic mutual funds participated in the anchor book. This early allotment reflected strong investor confidence before the public listing.
B.A.G. Convergence IPO Subscription Recap
The IPO, which opened on September 30, 2025, and closed on October 3, 2025, received an overall subscription of 1.35×. Category-wise:
- Qualified Institutional Buyers (QIBs): 0.55× (14.38 lakh shares bid of 26 lakh offered)
- Non-Institutional Investors (NIIs): 2.96× (24.67 lakh shares bid of 8.32 lakh offered)
- Retail Individual Investors (RIIs): 0.83× (15.62 lakh shares bid of 18.88 lakh offered)
The subscription highlights strong demand from non-institutional investors, while QIBs and retail investors showed moderate interest, indicating a balanced investor response.
REF: https://www.nseindia.com/get-quotes/equity?symbol=BAGDIGITAL
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