B.A.G. Convergence Opens ₹48.72 Crore SME IPO; Anchors Commit ₹13.57 Crore Ahead of NSE Emerge Listing

Mumbai, 30 September 2025: B.A.G. Convergence Limited has officially launched its ₹48.72 crore small and medium enterprise (SME) Initial Public Offering (IPO) today, marking a significant step in its expansion strategy. The subscription window will remain open until 3 October 2025, with listing scheduled on the NSE Emerge platform on 8 October 2025.

Incorporated in 2007, B.A.G. Convergence Limited operates under prominent brands such as News24 and E24, delivering digital content across websites, mobile applications, and social media channels. With an early shift to mobile-first platforms and continued content innovation, the company provides news, infotainment, and entertainment content in both Hindi and English, catering to a diverse audience. Its focus on digital media solutions has positioned B.A.G. Convergence as a key player in India’s rapidly evolving digital media landscape.

B.A.G. Convergence IPO Anchors Commit ₹13.57 Crore Ahead of IPO Launch, Securing Early Backing for Expansion

Ahead of the SME IPO, the company successfully raised ₹13.57 crore from anchor investors, who were allotted a total of 15,60,000 equity shares at the upper price band of ₹87 per share.

The allocation was dominated by Abundantia Capital VCC–Abundantia Capital III, which received 11,04,000 shares worth ₹9.60 crore, representing 70.76% of the anchor portion. UNICO Global Opportunities Fund Ltd was allotted 4,56,000 shares worth ₹3.97 crore, accounting for 29.24% of the anchor portion.

Notably, no domestic mutual funds participated in the anchor book. This early commitment from anchor investors underscores a strong pre-IPO interest and positions the company for its forthcoming listing.

B.A.G. Convergence SME IPO Valuation and Structure: ₹48.72 Crore Issue at ₹82-₹87 per Share

B.A.G. Convergence IPO comprises 56,00,000 equity shares, with a price band of ₹82-₹87 per share and a face value of ₹10 per share. Investors can bid in lots of 1,600 shares, amounting to ₹1,31,200–₹1,39,200 per lot.

The funds raised from the IPO are earmarked for expanding business operations (₹1,348.96 lakh), acquisition and production of digital content (₹1,329.48 lakh), brand-building activities (₹500 lakh), and general corporate purposes.

This structured allocation indicates a strategic focus on scaling operational capacities and strengthening content production, which may enhance the company’s market presence in the digital media space.

B.A.G. Convergence IPO Reports 18% Revenue Growth and 17% PAT Increase in FY25

B.A.G. Convergence Ltd. reported a strong financial performance for the year ending 31 March 2025, with revenue rising 18% to ₹35.85 crore from ₹30.33 crore in FY24, while profit after tax (PAT) increased 17% to ₹9.41 crore. Total assets surged to ₹43.84 crore from ₹18.33 crore, and EBITDA grew to ₹13.99 crore. The company’s net worth strengthened to ₹22.21 crore, up from ₹7.11 crore, reflecting improved operational efficiency and robust business growth, supported by healthy reserves of ₹6.59 crore.

B.A.G. Convergence IPO Financial Outlook and Operational Focus: Strengthening Content and Brand Presence

The company’s planned utilisation of IPO proceeds reflects an emphasis on operational expansion and content acquisition, which is aligned with its growth strategy.

By allocating over ₹2,600 lakh toward business operations and content production, alongside ₹500 lakh for brand-building, B.A.G. Convergence aims to consolidate its digital offerings and enhance audience engagement.

These investments are expected to support the company’s positioning in the competitive digital media ecosystem and enable scalable growth across its platforms.

The IPO proceeds and anchor investor support provide B.A.G. Convergence with resources to expand operations, enhance digital content production, and strengthen brand visibility. This structured capital deployment underscores the company’s focus on consolidating its presence across digital platforms and scaling its media operations efficiently.

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