Cash Ur Drive Marketing Ltd ₹60.79 Cr IPO Opens Today at ₹123–₹130 Price Band

Mumbai, 31 July 2025: Cash Ur Drive Marketing Ltd, a leading player in vehicle-based and outdoor advertising solutions, has opened its ₹60.79 crore initial public offering (IPO) for subscription. The issue, which comprises both a fresh issue and an offer for sale, will remain open from July 31 to August 4, 2025. The shares are expected to be listed on the NSE SME platform on August 7, 2025, making it one of the more closely-watched listings in the advertising services sector this quarter.

₹60.79 Cr IPO Structured with Fresh Issue and Offer for Sale

• Total Issue Size: ₹60.79 crore (46.76 lakh equity shares)
• Fresh Issue: 44.69 lakh shares (₹58.10 crore)
• Offer for Sale (OFS): 2.07 lakh shares (₹2.69 crore)
• Price Band: ₹123 to ₹130 per share
• Face Value: ₹10 per share
• Lot Size: 1,000 shares
• Retail Minimum Investment: ₹2,60,000 (2,000 shares)
• HNI Minimum Investment: ₹3,90,000 (3,000 shares)
• Anchor Investment Raised: ₹17.19 crore (13.22 lakh shares)
• Lead Manager: Narnolia Financial Services Ltd
• Registrar: Bigshare Services Pvt Ltd
• Market Maker: Prabhat Financial Services Ltd

IPO Timeline and Key Milestones

• IPO Open Date: July 31, 2025
• IPO Close Date: August 4, 2025
• Allotment Finalisation: August 5, 2025
• Refunds Initiation: August 6, 2025
• Demat Credit: August 6, 2025
• Tentative Listing Date: August 7, 2025
• UPI Mandate Cut-off: 5 PM on August 4, 2025

Proceeds from IPO to Be Deployed Across Growth Initiatives

• Investment in Technology: ₹5.31 crore
• Capital Expenditure: ₹5.97 crore
• Working Capital Requirements: ₹33.00 crore
• General Corporate Purposes: Balance from net proceeds

Promoters to Dilute 21% Stake Post IPO, Remain Majority Holders

Promoted by Mr. Raghu Khanna, Ms. Parveen K Khanna, and Mr. Bhupinder Kumar Khanna, the company’s promoter holding will reduce from 78.21% pre-issue to 57.23% post-issue, reflecting strategic dilution while retaining controlling interest.

Revenue Up 45%, PAT Jumps 92% in FY25; ROE and PAT Margins Among Highest in Sector

Cash Ur Drive Marketing Ltd has shown strong financial momentum, especially over the last fiscal year. The company’s revenue rose to ₹142.18 crore in FY25, up from ₹97.77 crore in FY24—a growth of nearly 45%. This increase was matched by a significant improvement in profitability, with profit after tax (PAT) rising 92% year-on-year, reaching ₹17.68 crore in FY25 compared to ₹9.22 crore in FY24.

The company’s EBITDA stood at ₹20.67 crore in FY25, nearly 2.3 times higher than the ₹8.81 crore reported in the previous year, reflecting both improved margins and operational scalability. The net worth has grown from ₹23.59 crore in FY24 to ₹55.98 crore in FY25, indicating a robust capital structure. The firm has also reduced its total borrowings from ₹5.06 crore in FY23 to a mere ₹0.18 crore in FY25, signalling improved financial discipline and lower leverage.

ROE at 44.43% and ROCE at 41.55% Signal High Profitability, Low Debt, and Strong Investor Appeal

Cash Ur Drive’s financial ratios underline its position as a high-return, low-leverage company. The Return on Equity (ROE) and Return on Net Worth (RoNW) stand at 44.43%, while the Return on Capital Employed (ROCE) is 41.55%. These figures are backed by a PAT margin of 12.69% and an EBITDA margin of 14.84%, pointing to strong profitability and efficient operations.

The company’s price-to-book value ratio stands at 6.61, indicating investor confidence relative to its book value. Pre-IPO earnings per share (EPS) is ₹13.41, and post-issue EPS stands at ₹10.02, leading to a P/E ratio of 9.69 (pre-issue) and 12.98 (post-issue).

Peer Comparison Shows Higher Returns and Better Profit Margins Than Industry Players

Compared to its peers, Cash Ur Drive Marketing Ltd demonstrates stronger performance across several financial metrics. For instance, Daps Advertising Ltd reported a basic EPS of ₹2.29 and a RoNW (Return on Net Worth) of just 7.32% with a P/E ratio of 10.48.

In contrast, Bright Outdoor Media Ltd, a more established player, posted a higher EPS of ₹13.11 and a RoNW of 12.31% but trades at a much steeper P/E multiple of 29.74. Cash Ur Drive, on the other hand, delivers an EPS of ₹14.16 and a RoNW of 44.43%, while still maintaining a P/E ratio below industry averages, suggesting potential upside for investors.

About Cash Ur Drive Marketing Ltd: A Transit Media Player with 360° Branding Reach

Founded in July 2009, Cash Ur Drive Marketing Ltd is a Mumbai-based advertising company specialising in transit media solutions such as vehicle wraps, cab branding, and mobile billboards. It also offers outdoor advertising, digital wall painting, and newspaper ads as part of its integrated 360° branding services. The company has expanded into EV-based advertising, covering electric vehicles and charging stations. With branches in Chandigarh, Lucknow, and Noida, it employs 87 staff and holds DAVP and INS certifications, ensuring credibility and media reach.

REF:

https://nsearchives.nseindia.com/content/ipo/RHP_CUDML.zip

https://nsearchives.nseindia.com/content/ipo/ANCHOR_CUDML.zip

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