Novus Loyalty IPO Day 3 Subscription Status: Issue Subscribed 1.06 Times
By HDFC SKY | Published at: Mar 19, 2026 05:31 PM IST
Novus Loyalty IPO subscribed 1.06x by Day 3 with retail demand leading while QIB and NII segments remain under-subscribed as of March 19, 2026.
Mumbai, March 19: Novus Loyalty IPO, a book-built issue aggregating to ₹60.15 crore, has been subscribed 1.06 times at the close of day 3 of subscription on Thursday. The issue opened for subscription on March 17, 2026 and is scheduled to close on March 20, 2026. The price band for the issue is set at ₹139 to ₹146 per share.
The IPO comprises a fresh issue of 30.70 lakh shares aggregating to ₹48.18 crore and an offer for sale of 8.20 lakh shares amounting to ₹11.97 crore. The issue is proposed to list on the BSE SME platform on March 25, 2026.
Novus Loyalty IPO Day 3 Subscription Status
As of 4:49:35 PM on March 19, 2026, Day 3 of bidding, the Novus Loyalty IPO was subscribed 1.06 times.
Category-wise Novus Loyalty IPO Subscription Status
| Category | Subscription (x) |
| QIB (Ex Anchor) | 0.89 |
| NII (HNI) | 0.58 |
| Retail Individual | 1.37 |
| Total | 1.06 |
Retail investors continued to drive overall demand, while both QIB and NII segments remained below full subscription levels.
Novus Loyalty Day-wise Subscription Summary
| Date | QIB (Ex Anchor) | NII | Retail | Total |
| March 17 (Day 1) | 0.76 | 0.45 | 1.04 | 0.83 |
| March 18 (Day 2) | 0.89 | 0.09 | 1.22 | 0.88 |
| March 19 (Day 3) | 0.89 | 0.58 | 1.37 | 1.06 |
The overall subscription crossed the one-time mark on Day 3, supported by steady retail participation.
Novus Loyalty IPO Timeline
| Event | Date |
| Issue Open Date | March 17, 2026 |
| Issue Close Date | March 20, 2026 |
| Basis of Allotment | March 23, 2026 |
| Initiation of Refunds | March 24, 2026 |
| Credit of Shares | March 24, 2026 |
| Listing Date | March 25, 2026 |
Brief Overview Of The IPO
Novus Loyalty IPO is a bookbuilding issue with a total size of ₹60.15 crore. The price band is fixed at ₹139 to ₹146 per share, with a lot size of 1,000 shares.
The minimum investment for retail investors stands at ₹2,92,000 at the upper price band, while HNI participation requires a minimum of 3 lots, amounting to ₹4,38,000.
The company operates in the loyalty and customer engagement solutions segment, offering technology-driven platforms and services. The issue includes both fresh capital infusion and an offer for sale by existing shareholders.
Source:
https://www.bseindia.com/markets/publicIssues/DisplayIPO.aspxid=4496&type=IPO&idtype=1&status=L&IPONo=7637&startdt=17/Mar/2026
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