Saregama Surges Over 5% After NAV Records Acquisition; Stock Hits ₹502.45 In Early Trade

Mumbai, July 18, 2025: Saregama India Ltd (NSE: SAREGAMA) witnessed a significant rally in early trade on Friday, with its shares surging over 5% and hitting ₹512.10 at 12:23 PM IST. The stock opened at ₹490.95 and is currently trading up ₹25.00 from its previous close of ₹487.10. This strong market reaction follows the company’s announcement of a major acquisition.

Strategic Acquisition of NAV Records

In a press release dated July 17, 2025, Saregama announced the strategic acquisition of the most extensive Haryanvi music catalogue from NAV Records Pvt. Ltd. This significant move includes over 6,500 tracks spanning various genres, such as Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop. Beyond the music catalogue, Saregama has also gained control of digital assets, including the highly popular YouTube channels “NAV Haryanvi” and “Nupur Audio,” which collectively boast a substantial subscriber base of over 24 million.

Some of the top-performing tracks from the acquired catalogue that contribute significantly to the digital reach include:

• Coco Cola – 900M+ views
• Parvati Boli Shakar Se – 500M+ views
• Loot Liya – 400M+ views
• Dabya Ni Karde – 140M+ views
• Gunehgar – 140M+ views

This acquisition is a crucial step in strengthening Saregama’s leadership in regional intellectual property (IP) content, particularly in the Haryanvi music segment, where the company previously lacked a dominant presence. Saregama has also confirmed plans to collaborate with NAV on the development of new Punjabi and Haryanvi content, aiming to leverage the expertise of NAV Records in these regional markets.

Stock Market Snapshot

Price Band & Volatility

Management Statement

“This acquisition cements Saregama’s No.1 position in the only language where the company was not dominant. It also significantly boosts our digital reach,” the company stated in its press release.

Financial and Industry Outlook

Saregama India Ltd., part of the RP-Sanjiv Goenka Group, is a leading entertainment IP company in India. Listed on NSE and BSE since July 30, 1997, the company is involved in music publishing, film production, TV content, digital media, and talent management. It is a constituent of the NIFTY 500 index and operates within the Media & Entertainment industry.

The Indian music industry, valued at ₹32,000 million (as of 2024 data, likely to be higher in 2025), is projected to grow by 14% in the next three years. This growth is significantly driven by factors such as affordable data, widespread smartphone access, a decline in piracy, the expansion of digital advertising, and the surge in short-format content applications. Saregama’s financial performance in FY25 saw a record revenue of ₹1,171 crore, marking a 46% year-on-year increase. Music (licensing and artist management) accounted for 52% of this revenue, surging to ₹6,104 million from ₹5,441 million in the previous fiscal year. The strategic shift towards digital consumption now constitutes 70% of its music revenues. The company also posted a Profit After Tax (PAT) of ₹204.26 crore for FY25. With this acquisition, Saregama aims to capitalise on the rapidly growing regional music market, further solidifying its position across major Indian languages and enhancing its digital footprint.

What’s Ahead?

The NAV Records acquisition positions Saregama as a dominant player in the Haryanvi and regional music space, unlocking new monetisation avenues across YouTube, streaming platforms, and social media. With 24M+ digital subscribers added, the company’s digital revenue is set to strengthen further. Collaboration with NAV on new content may fuel future growth. As regional IP becomes increasingly valuable, Saregama’s strategy aligns well with rising vernacular content demand. Investors will now watch for integration success, future catalogue deals, and Q2 performance to assess sustained upside momentum.

Company Overview

Saregama India Ltd., part of the RP-Sanjiv Goenka Group, is India’s leading Entertainment IP company. Listed on NSE and BSE since July 30, 1997, the company is involved in music publishing, film production, TV content, digital media, and talent management. It is part of the NIFTY 500 index and operates in the Media & Entertainment industry.

REF: https://nsearchives.nseindia.com/corporate/SAREGAMA_17072025162007_Reg30presssigned.pdf

Disclaimer:  At HDFC SKY, we take utmost care and due diligence in curating and presenting news and market-related content. However, inadvertent errors or omissions may occasionally occur.

If you have any concerns, questions, or wish to point out any discrepancies in our content, please feel free to write to us at content@hdfcsec.com.

Please note that the information shared is intended solely for informational purposes and does not make any investment recommendations