Tilaknagar Industries' Stock Price up Today

July 08, 2025: Tilaknagar Industries Ltd’s stock price is up today. Reports have come that the company is in exclusive negotiations to acquire the popular Imperial Blue whisky brand from French liquor giant Pernod Ricard. The stock price has lost more than 3% since these reports came.

The potential transaction, estimated to be valued between $600 million and $650 million and will be funded through a combination of equity and debt. Other potential contenders besides Tilaknagar include Inbrew Beverages and Japan’s Suntory.

As of 11:02 AM, the company’s shares were trading at ₹342.20, up 0.81%, reflecting a mild increase in the morning session.

Acquisition Talks Signal Ambitious Expansion

According to reports, the deal discussions are at an advanced stage, and a final agreement could be signed later this month. Tilaknagar Industries intends to finance the acquisition through a combination of debt and equity.

The bidding process initially involved other contenders such as Inbrew Beverages, which owns Bagpiper and Romanov, and Japan’s Suntory. If Tilaknagar fails to finalize the deal, these companies may re-enter the race.

Imperial Blue: A Strategic Asset

Imperial Blue, launched in 1997 and acquired by Pernod Ricard in 2001 via its purchase of Seagram’s India business, is among the top whisky brands in India. In 2023, the brand sold 22.8 million 9-litre cases, ranking it as the third-largest whisky brand in the country. Despite its market stature, the brand has experienced a 4% decline in volume over the last five years and currently holds an 8.6% share in India’s whisky market.

This move aligns with Pernod Ricard’s strategic shift towards focusing on its premium offerings such as Chivas Regal and Jameson, as the company reevaluates its portfolio.

Tilaknagar’s Strategic Push Beyond Brandy

Best known for its Mansion House brandy, Tilaknagar Industries is seeking to diversify beyond its core brandy business. In Q1FY25, the company reported a 55.7% year-on-year rise in net profit to ₹40.09 crore, underlining its improved financial footing to pursue such expansions.

A Landmark Deal in India’s Liquor Industry

If concluded, the acquisition would be one of the most significant in India’s liquor sector since Diageo acquired United Spirits in 2014 for $1.9 billion. The successful acquisition of Imperial Blue could transform Tilaknagar into a formidable player in the whisky segment and further reshape competition dynamics in the Indian spirits market.

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