Ripplr Set to Raise Rs 400 Crore In New Funding Round, Eyes Expansion in FMCG and Electronics Distribution

November 24, 2025: Ripplr, a fast-emerging startup in distribution and logistics, has almost completed its latest RS 400 crore (approx. USD 45 million) round of financing, which will play a major role in the company’s growth plans. The round is led by State Bank of India with participation from a strong set of existing investors, including 3one4 Capital, Zephyr Peacock, Sojitz Corporation, Fireside Ventures, and Northern Arc.

Ripplr, a distribution-as-a-service company with an integrated plug-and-play distribution platform, was founded in 2019 by Abhishek Nehru and Santosh Dabke. The company helps brands grow market access, achieve visibility, and promote supply integration. Ripplr has raised over $90 million since its founding, indicating investor confidence in its model and growth strategy.

Funding Structure: Mix of Primary, Secondary and Debt

The upcoming round will consist of three components: the bulk of the capital (approximately $30-32 million) will come as a primary infusion into the company to support accelerating growth. The $10 million will also include some secondary share sales to allow some early backers to exit the company and make room for new investors. Finally, the $3-5 million will be raised as debt to support working capital needs.

Valuation Jumps Significantly

While the discussions are still taking place, Ripplr’s valuation is in the range of $230-250 million (about Rs 2,000-2,200 crore), substantially up from its prior valuation of around $100 million (Rs 880 crore) in the last fundraise in 2023.

Expansion Plans and Strategic Focus

The fresh investment will be used to enhance Ripplr’s distribution footprint, exactly where it will be utilized, spanning categories. While FMCG continues to be its primary business, the company intends to develop the electronics distribution vertical on a significantly greater scale. The company also looks to expand its small but growing network of micro fulfillment centres, which presently has 6 operational.

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