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Cash Ur Drive Marketing IPO

₹1,23,000/1000 shares

Minimum Investment

IPO Details

Open Date

31 Jul 25

Close Date

04 Aug 25

Minimum Investment

₹1,23,000

Lot Size

1000

Price Range

₹123 to ₹130

Listing Exchange

NSE

Issue Size

₹60.79 Cr

Listing Date

07 Aug 25

Open Free Demat Account

Cash Ur Drive Marketing IPO Timeline

Bidding Start

31 Jul 25

Bidding Ends

04 Aug 25

Allotment Finalisation

05 Aug 25

Refund Initiation

06 Aug 25

Demat Transfer

06 Aug 25

Listing

07 Aug 25

Cash Ur Drive Marketing Limited

Cash Ur Drive Marketing Limited is a leading out-of-home (OOH) advertising company that specialises in vehicle wrap advertising, turning vehicles into mobile billboards for impactful city-wide branding. It offers 360-degree marketing solutions through transit media, digital wall paintings, print, and event promotions across cities like Chandigarh, Lucknow, Mumbai, and Noida. Its services include cab and auto branding, billboard campaigns, and digital wall displays. The company also targets the growing EV sector by advertising on electric vehicles and charging stations. Through transit, outdoor, print, and digital media, it helps brands effectively reach wide and niche audiences.

Cash Ur Drive Marketing Limited IPO Overview

Cash Ur Drive Marketing IPO is a book-built issue worth ₹60.79 crores, comprising a fresh issue of 44.69 lakh shares aggregating to ₹58.10 crores and an offer for sale of 2.07 lakh shares amounting to ₹2.69 crores. The IPO opens for subscription on July 31, 2025, and closes on August 4, 2025, with allotment expected on August 5, 2025. The shares are proposed to be listed on the NSE SME platform, with a tentative listing date set for August 7, 2025. The price band for the issue is ₹123 to ₹130 per share, and the lot size is 1,000 shares. Retail investors must invest a minimum of ₹2,46,000 for 2,000 shares, while the minimum application for HNIs is 3,000 shares worth ₹3,90,000. Narnolia Financial Services Ltd is acting as the book-running lead manager, Bigshare Services Pvt Ltd is the registrar, and Prabhat Financial Services Ltd is the designated market maker for the IPO.

Cash Ur Drive Marketing IPO Details

Particulars	Details
IPO Date	31 July 2025 to 4 August 2025
Listing Date	7 August 2025
Face Value	₹10 per share
Issue Price Band	₹123 to ₹130 per share
Lot Size	1,000 Shares
Total Issue Size	46,76,000 shares (₹60.79 Cr)
Fresh Issue	44,17,000 shares (₹58.10 Cr)
Offer for Sale	2,07,000 shares (₹2.69 Cr)
Issue Type	Bookbuilding IPO
Listing At	NSE SME
Share Holding Pre Issue	1,31,76,800 shares
Share Holding Post Issue	1,76,45,800 shares
Market Maker Portion	2,59,000 shares

Cash Ur Drive Marketing IPO Reservation

Investor Category	Shares Offered
Market Maker	2,59,000 (5.54%)
QIB	22,04,000 (47.13%)
NII (HNI)	6,63,000 (14.18%)
Retail	15,50,000 (33.15%)
Total	46,76,000 (100.00%)

Cash Ur Drive Marketing IPO Lot Size

Application	Lots	Shares	Amount
Retail (Min)	2	2,000	₹2,60,000
Retail (Max)	2	2,000	₹2,60,000
S-HNI (Min)	3	3,000	₹3,90,000
S-HNI (Max)	7	7,000	₹9,10,000
B-HNI (Min)	8	8,000	₹10,40,000

Cash Ur Drive Marketing IPO Promoter Holding

Shareholding Status	Percentage
Pre-Issue	78.21%
Post-Issue	57.23%

Cash Ur Drive Marketing IPO Valuation Overview

KPI	Value
Earnings Per Share (EPS)	₹13.41
Price/Earnings (P/E)	12.98
Return on Net Worth	44.43%
Net Asset Value (NAV)	₹42.48
Return on Equity	44.43%
Return on Capital Employed (ROCE)	41.55%
EBITDA Margin	14.84%
PAT Margin	12.69%
Debt to Equity Ratio	Very Low

Objectives of the Proceeds

Investment in technology and digital transformation – ₹5.31 crores

Capital expenditure including asset upgrades – ₹5.97 crores

Funding day-to-day working capital needs – ₹33.00 crores

General corporate purposes to support growth plans

Key Financials (in ₹ Crores)

Particulars	31 Mar 2025	31 Mar 2024	31 Mar 2023
Assets	94.39	93.36	76.33
Revenue	142.18	97.77	81.31
Profit After Tax	17.68	9.22	5.15
Reserves and Surplus	42.80	17.59	14.27
Total Borrowings	0.18	0.45	5.06

SWOT Analysis of Cash Ur Drive Marketing IPO

Strength and Opportunities

Strong CAGR in revenue and PAT backed by OOH media demand.
Accredited by DAVP and INS, enhancing credibility with government campaigns.
Client-centric approach offering 360-degree campaigns with diverse media options.
Extensive geographic presence across metro and Tier-II cities in India.

Risks and Threats

Heavily reliant on advertising trends and seasonal demand.
Smaller team size may limit scale-up for pan-India operations.
EV media space still nascent and adoption rate uncertain.
High competition in outdoor and digital advertising segments.

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About Cash Ur Drive Marketing Limited

Cash Ur Drive Marketing IPO Strengths

The company holds accreditations from DAVP and INS, enhancing its credibility in government and media sectors.

It is backed by an experienced and well-qualified management team with strong industry expertise.

Known for its client-centric approach, the company offers comprehensive and integrated advertising solutions.

Peer Group Comparison

Company Name	EPS (Basic)	EPS (Diluted)	NAV (Rs)	P/E (x)	RoNW (%)	P/BV Ratio
Cash Ur Drive Marketing Ltd.	14.16	14.16	42.48	12.98	44.43	6.61
Daps Advertising Ltd	2.29	2.29	32.39	10.48	7.32	0.75
Bright Outdoor Media Ltd	13.11	13.11	112.55	29.74	12.31	3.47

How to apply IPO with HDFC SKY?

Follow these simple steps to apply for an IPO through HDFC SKY. Secure your investments and explore new opportunities with ease by accessing the IPOs available on the platform.

1Login to your HDFC SKY Account

2Select Issue

3Enter Number of Lots and your Price.

4Enter UPI ID

5Complete Transaction on Your UPI App