Novus Loyalty IPO

Incorporated in 2011, Novus Loyalty Limited is a technology-driven company offering loyalty and rewards solutions across Fintech, E-commerce, Banking, FMCG, and Real Estate sectors. The company provides flexible platforms including point-based rewards, event-triggered campaigns, purchase-linked promotions, digital vouchers, and AI-powered analytics. Novus Loyalty operates both on-premises and SaaS models, serving clients in India and globally, with a focus on seamless integration, scalability, and superior customer experience.

Novus Loyalty Limited IPO Overview

Novus Loyalty IPO is a book build issue of ₹60.15 crores. The issue is a combination of fresh issue of 0.33 crore shares aggregating to ₹48.18 crores and offer for sale of 0.08 crore shares aggregating to ₹11.97 crores.

Novus Loyalty IPO opens for subscription on Mar 17, 2026 and closes on Mar 20, 2026. The allotment for the Novus Loyalty IPO is expected to be finalized on Mar 23, 2026. Novus Loyalty IPO will list on BSE SME with a The tentative listing date fixed as Mar 25, 2026. Novus Loyalty IPO price band is set at ₹139 to ₹146 per share. The lot size for an application is 1,000. The minimum amount of investment required by an individual investor (retail) is ₹2,92,000 (2,000 shares) (based on upper price). The minimum lot size for investment in HNI is 3 lots (3,000 shares), amounting to ₹4,38,000.

Smart Horizon Capital Advisors Pvt. Ltd is the book-running lead manager, and Kfin Technologies Ltd. is the registrar of the issue. The Market Maker of the company is Shreni Shares Ltd.

Novus Loyalty Limited IPO Details

Novus Loyalty Limited IPO Reservation

Novus Loyalty Limited IPO Lot Size

Novus Loyalty Limited IPO Promoter Holding

Novus Loyalty Limited IPO Valuation Overview

Objectives of the Proceeds

• Funding expenditure for product enhancement and development of new products – ₹13 Cr

• Business development and marketing including manpower hiring – ₹9.62 Cr

• General corporate purposes and potential inorganic acquisitions

Key Financials (₹ Crore)

IPO Strengths of Novus Loyalty Limited

• Promoters and management team possess extensive experience and expertise.
• Well-established presence in domestic and international markets.
• Maintains long-term client relationships with repeat business.
• Strong supplier and partner network supporting operations.
• Large, integrated technology platform enabling seamless loyalty solutions.
• Adheres to quality standards with recognized certifications and accreditations.

Peer Comparison