Heritage Foods Acquires 51% Stake in Get-A-Way; Shares Rise More Than 2%

Hyderabad, October 27, 2025 – Heritage Foods Limited (NSE: HERITGFOOD, BSE: 519552) today announced the acquisition of a controlling 51% holding in Peanutbutter and Jelly Pvt. Ltd., the parent company of Get-A-Way, a dessert company with health-focused desserts that are well known for their high-protein, no-added-sugar ice creams. The news pushed Heritage Foods’ Ltd shares price up to close higher by more than 2%.

Transaction Overview

Heritage acquired the 51% stake in a secondary buyout from existing investors, with 49% being held by Get-A-Way promoters. The transaction also provides Heritage with the option to take an additional 20% stake by March 2026. Get-A-Way operates in more than 35 cities and fulfils more than 8,000 daily orders through quick-commerce and food-delivery platforms along with five offline parlours. Double-digit revenue growth and EBITDA-neutral performance were registered by the brand in FY25 – evidencing strong operating traction.

Strategic Reason and Vision 2030 Alignment

The acquisition is in line with Heritage Foods’ Vision 2030 – to become India’s most admired dairy nutrition business. The alliance combines Heritage’s manufacturing and distribution capabilities with Get-A-Way’s philosophy of innovation in health-inspired indulgence. Executive Director Mrs. Brahmani Nara said that the acquisition will enhance Heritage’s portfolio of healthy, protein-rich, and lifestyle-driven dairy products, extending its leadership in the super-premium dairy and health dessert categories.

Get-A-Way Market Position and Growth Plans

Founded in 2018 and registered in 2022, Get-A-Way has made a niche for itself as one of the leading health dessert players in India by offering whey-protein-based, naturally sweetened ice creams. The firm is looking to double its topline in FY26 – leveraging Heritage Foods’ large-scale manufacturing units and pan-India distribution network. CEO Jash Shah explained the deal as a turning point that would enable the brand to deliver guilt-free indulgence to millions of Indian consumers.

Market Performance and Outlook

The stock closed at ₹494.30 on October 27, up ₹13.90 or 2.89% for the day. The stock reached a day’s high and low of ₹479.00 and ₹499.65, respectively, on a traded volume of 6.06 lakh shares and turnover of ₹29.72 crore. The company’s market capitalisation was ₹4,577.63 crore with a 52-week range of ₹579.75 to ₹352.10.

REF: https://nsearchives.nseindia.com/corporate/HERITGFOOD_27102025113710_Press_Release.pdf

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