Auto Stocks Rally as Navratri Sales Soar During the New GST Regime
By Shishta Dutta | Published at: Sep 23, 2025 02:17 PM IST

New Delhi, September 23 – Indian auto stocks climbed up 0.79% to 27,367.80 (as of 01:33 pm IST ) as top carmakers posted blockbuster sales on the first day of Navratri, riding the wave of the new GST regime that has reduced vehicle prices.
Strong Festival Demand
Maruti Suzuki and Hyundai Motor India saw heavy traffic and robust bookings on Monday, with customers willing to benefit from lower price tags. Maruti Suzuki registered close to 80,000 enquiries and sold 30,000 units on a single day—the best start to the season in 35 years.
Hyundai Motor India logged 11,000 billings at dealerships, its best single-day show in five years
Similarly, other carmakers like Mahindra & Mahindra, Tata Motors, Bajaj Auto, and TVS Motor Company too witnessed substantial growth in customer inquiries and bookings. The festival fervor found reflection in a sharp improvement in auto counters, despite the overall equity market trading weak
Stock Market Performance
As of 01:33 pm IST, Hyundai Motor India stocks gained 4.69% before dropping and going red to 0.12%, Maruti rose 1.64%, Mahindra & Mahindra gained 1.17%, TVS Motor Company gained 2% before going 0.20% Bajaj Auto gained 1.91% and dropped 0.24%, and Tata Motors gained 0.65% on the BSE. Maruti also hit a new 52-week high in morning trade
GST Boost to Consumption
The momentum was fuelled by the overhaul of the GST from Monday, which lowered tax rates on 375 items ranging from cars, day-to-day commodities, and electronics. The action is expected to push consumption and bring relief to an economy facing tariff headwinds
Outlook
The robust beginning of the festive season indicates that the automobile industry might see continued demand, fueled by the twin reasons of lowered GST rates and conventional seasonal purchasing patterns. If this tendency prevails, automakers might witness better sales results for the remainder of the year.
Nonetheless, investors should still watch out for possible macroeconomic headwinds like global trade uncertainties as well as domestic inflationary pressures that might affect consumer spending in the medium term.
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