Instamart Hits All-Time High, Signals Strong Future for Q-Commerce

Mumbai, September 12, 2025: Swiggy’s Instamart has hit its highest ever scale, posting record growth and a bigger slice of the market share. The platform has also broadened its product lineup considerably, leaping forward towards India’s booming quick commerce industry.

Expanding Product Range

From 10,000 stock-keeping units (SKUs) a year ago, Instamart has grown its catalogue to nearly 35,000 this year. Company executives noted that this expansion has helped attract more customers and strengthened brand presence. Later this month, the company is planning to launch its big flagship “Quick India Movement” sale, positioned to rival festive mega sale events from mainstream e-commerce giants.

Competition in a Growing Market

Blinkit leads India’s $7.5 billion quick commerce (q-commerce) market, while Instamart and Zepto are in a tight race behind it. On an net merchandise value (NMV) basis, Instamart has recently pulled ahead past Zepto, though comparisons are tricky since companies disclose data differently. Still, internal reviews and brand partners show Swiggy’s Instamart’s standing has improved over the recent quarter.

Consumer Shifts and Assortment Gains

Company Executives at Instacart highlighted a strong growth in non-grocery demand. Instamart’s gross order value (GOV) share from these products this year has jumped from 7% last year to 18.5% now. This trend shows that online shopping consumers increasingly want quick delivery not just for essentials category but across categories, expecting near-instant service.

Investments and Market Outlook

Even as cash burn levels start to settle, Swiggy is continuing to invest heavily in its q-commerce arm, Instamart. The company reported ₹4,961 crore in revenue and a ₹1,197 crore net loss for the June quarter. Company executives noted that long-term growth will need sustained spending, especially as the q-commerce market is expected to touch $50–60 billion in recent years. Industry experts believe that multiple players will survive, though not at food delivery scale. For Swiggy’s Instamart’s present momentum today reflects its growing adoption and maturing role in India’s online shopping segment.

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