Prime Focus Extends Rally, Hits Fresh 52-Week High at ₹191.62 in Heavy Trade

Mumbai, September 9, 2025: Prime Focus Limited share price is witnessing a significant rally today, on September 9. The shares briefly hit their 52-week high of ₹191.62 in early trade, but are now trading 8.17%, or 14.24 points higher at ₹188.44, as of 9:40 AM. The shares opened directly at their 52-week high price, up from their yesterday’s closing price of ₹188.50. Until now, the shares have traded within a range of ₹191.62 and ₹181.00.

In just the last two sessions, the share price has surged by 19%, increasing from ₹158.37 on September 5 to ₹188.50 today. With this, the company has added approximately ₹900 crore in market capitalisation in just a few sessions. The company’s total market capitalisation now stands at ₹5,824 crore.

Prime Focus Limited is an Indian company that operates in the global media and entertainment industry. It was established on 24th June 1997 and is headquartered in Mumbai, Maharashtra, India. It is only listed on NSE with the ticker symbol PFOCUS.

Key Trigger: Investment From Marquee Investors

The main reason behind the rally is investment from marquee investors. Yesterday, the company announced that Ramesh Damani, Utpal Sheth, and Madhusudan Kela’s Singularity AMC collectively purchased a 3.3% stake worth ₹146.2 crore, pushing investor sentiments positively.

The current buy quantity for its shares is at 6.53 lakh shares against sell quantity of 2.44 lakh shares, highlighting strong and one-way investor demand. Furthermore, the current traded volume stands at 62.9 lakh shares, which is significantly higher than the traded volume of 10.5 lakh shares for the whole trading session yesterday.

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