Cellecor Gadgets Jumps 6.35% as South India Expansion Targets ₹120 Crore Revenue Boost

New Delhi, September 5, 2025: Cellecor Gadgets Limited (NSE: CELLECOR) shares jumped 6.35% to ₹₹35.95 in Friday’s afternoon trading session, following the firm announcing strategic tie-ups with Big C Mobiles Pvt. Ltd. and Pai International Electronics Ltd. to expand its offline retail presence in South India.

As of 2:30 PM, Cellecor Gadgets’ shares had risen to ₹35.95, up by ₹2.15 or 6.36% from the previous close of ₹33.80. The stock opened higher at ₹36.50 and reached an intra-day high of ₹36.60 before falling to an intra-day low of ₹34.80. At that point, the company’s total market capitalisation was ₹782.55 crore, with a free-float market cap of ₹364.30 crore. Over the past 52 weeks, the stock recorded a high of ₹81.50 (on January 8, 2025) and a low of ₹29.25 (on September 2, 2025). The shares of the company are listed and actively traded on the NSE SME platform (NIFTY SME EMERGE index). It belongs to the sector Consumer Electronics, which signifies the positioning of the company in a highly competitive and rapidly evolving industry.

Established in 2012, Cellecor Gadgets Limited is a rapidly growing consumer electronics brand that sells Smart TVs, mobile phones, wearables, gadgets, and home appliances. It is listed on NSE EMERGE since September 28, 2023. The organization specializes in providing economical technology through its extensive offline and online presence.

Strategic Tie-ups With 500 Stores Expected to Add ₹120 Crore Revenue

Cellecor has established strategic partnerships to expand its retail footprint and boost revenues. Big C Mobiles Pvt. Ltd., with over 250 stores across Andhra Pradesh and Telangana and an annual revenue of ₹1,500 crore, is expected to contribute around ₹70 crore annually to Cellecor. Similarly, Pai International Electronics Ltd., operating 250 stores across Karnataka, Tamil Nadu, and Kerala with annual revenues of ₹2,040 crore, is projected to add nearly ₹50 crore per year. Together, these collaborations are anticipated to generate ₹120 crore annually, strengthening Cellecor’s South India retail ecosystem, which is projected to reach ₹600 crore in yearly revenue.

South India Consumer Electronics Market Growing 10.9% CAGR, Cellecor Eyes ₹1,500 Cr

South India is among the fastest-growing consumer electronics markets, with a CAGR growth of 10.9% during 2025–2034, higher than the country average of 9–10%. Cellecor has just exceeded ₹1,000 crore in FY25 revenue and is aiming for ₹1,500 crore in FY26 with aggressive retail tie-ups and category increase. South India presently accounts for ₹220 crore annually.

MD Highlights Partnerships to Boost Accessibility and Expand ₹600 Cr Retail Ecosystem

Ravi Agarwal, Managing Director of Cellecor Gadgets Limited, stated: “Cellecor’s growth has always been based on accessibility and trust. Growing with Big C Mobiles and Pai International enables us to enhance our footprint in South India. With our large product portfolio ranging from Smart TVs to Home Appliances, we are making happiness affordable to millions of homes.”

Cellecor Gadgets’ recent partnerships in South India signal a strong strategic focus on retail expansion. With anticipated revenue contributions of ₹120 crore from new tie-ups and an aggressive push in a 10.9% CAGR market, the company is steadily enhancing its retail footprint. The move positions Cellecor to scale operations, diversify revenue streams, and strengthen its presence in the rapidly growing consumer electronics sector.

REF: https://nsearchives.nseindia.com/corporate/CELLECOR_04092025170258_Updated04092025.pdf

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