Creative Newtech Signs AT&T Brand Licensing Deal for Technology Infrastructure Products; Shares Gain 0.75%

Mumbai, November 12: Creative Newtech Limited announced that it has entered into a brand licensing agreement with AT&T Intellectual Property, LLC, USA, to expand its technology infrastructure solutions business. The agreement allows Creative Newtech to use AT&T trademarks and trade dress for specified technology products across designated domestic and international markets. The company disclosed the development in a regulatory filing dated November 12, 2026. The partnership is expected to support Creative Newtech’s expansion into networking equipment, structured cabling, fibre systems and other connectivity-related products.

Creative Newtech Signs AT&T Licensing Agreement to Expand Technology Business

Creative Newtech has secured a licence from AT&T Intellectual Property, LLC, enabling the company to develop, market and commercialise specified technology infrastructure products under the AT&T brand. The agreement adds a new dimension to Creative Newtech’s brand business portfolio, which focuses on developing and scaling technology brands through market development, product sourcing, manufacturing partnerships and distribution channels.

Under the licensing arrangement, Creative Newtech will be able to introduce AT&T-branded products across several technology infrastructure categories.

These include:

• Containment systems
• Copper systems
• Data centre solutions, including specified networking and connectivity products such as specialised switches, routers and racks
• Fibre systems
• Outside Plant (OSP) systems
• Structured cabling systems

The company stated that these product categories address connectivity and network deployment requirements across enterprise and infrastructure applications. The agreement provides a framework for Creative Newtech to develop the licensed product portfolio within specified territories, subject to the terms and conditions of the licensing arrangement. Creative Newtech also plans to use its existing distribution network, market development capabilities and channel relationships to introduce the products to customers.

Agreement Supports Expansion Across International Markets

The licensing arrangement provides Creative Newtech with a framework for phased geographical expansion beyond India. According to the company’s announcement, the designated international markets include Southeast Asian countries, the Middle East, Africa, New Zealand and Australia. Creative Newtech intends to leverage its product development and distribution experience to build the AT&T-branded technology infrastructure portfolio across these markets. The agreement also supports the company’s strategy of expanding beyond traditional distribution activities into brand licensing, product development and commercialisation. Creative Newtech Chairman and Managing Director Ketan Patel described the agreement as an opportunity to strengthen the company’s brand business portfolio through collaboration with an established international brand. The company believes the arrangement could support its long-term presence in technology infrastructure categories, although the commercial outcome will depend on product development, market acceptance and execution. The announcement did not disclose the financial consideration, royalty structure or expected revenue contribution from the licensing agreement.

Stock Market Snapshot

Creative Newtech share price traded lower during the morning session on November 12, 2026, despite the announcement of the AT&T brand licensing agreement. Based on the supplied intraday chart, the stock was trading at approximately ₹1,477 around 11:02 AM IST, compared with a previous closing reference level near ₹1,466. This indicates that the stock remained approximately ₹11, or 0.75%, above the previous closing level, despite declining from its opening price. The stock began the session near ₹1,610 before witnessing a sharp decline during the opening minutes of trading. By approximately 9:05 AM IST, the share price had fallen towards ₹1,480. The stock subsequently recovered to levels above ₹1,500 and briefly approached ₹1,520 during the early trading period. However, the recovery did not sustain, with the share price gradually weakening through the subsequent session. The stock moved below ₹1,500 around 9:55 AM IST and continued fluctuating between approximately ₹1,480 and ₹1,510. By the end of the supplied chart, the share price was trading near ₹1,477.

About Creative Newtech

Creative Newtech Limited is an Indian technology distribution and brand development company established in 1992. The company operates across information technology, consumer electronics and related technology product categories, providing market development, distribution and commercialisation services. Its business model includes partnerships with technology brands, product sourcing, manufacturing arrangements and distribution through online and offline retail channels. Creative Newtech also operates a brand business division focused on developing and expanding licensed and proprietary product portfolios across different technology segments. The company serves customers and channel partners through a distribution network covering multiple regions in India. Creative Newtech is listed on the National Stock Exchange under the symbol CNL and on the BSE under code 544631.

Conclusion

Creative Newtech’s agreement with AT&T Intellectual Property, LLC represents an expansion of its brand licensing business into technology infrastructure products. The arrangement allows the company to develop and commercialise specified AT&T-branded networking, cabling, fibre and data centre solutions across designated markets. While the licensing agreement provides access to an established international brand, its financial contribution will depend on product launches, customer demand, distribution execution and the commercial terms of the partnership. The development broadens Creative Newtech’s technology product portfolio as the company seeks additional business opportunities in domestic and international infrastructure markets.

Source: 

• https://www.nseindia.com/get-quote/equity/CNL/Creative-Newtech-Limited