Jay Ambe Supermarkets Lists at ₹79 on BSE SME, Hits Upper Circuit at ₹82.95 on Debut

Mumbai, 17 September 2025: Shares of Jay Ambe Supermarkets Limited (BSE SME: CITYSQUARE) made a strong debut on the BSE SME platform, listing at ₹79.00, above the IPO price of ₹78, and swiftly hitting the upper circuit of ₹82.95, demonstrating significant market interest and robust subscription demand.

Founded in 2018 and headquartered in Gujarat, Jay Ambe Supermarkets Limited operates 17 outlets under the City Square Mart brand. The company retails FMCG, groceries, home textiles, apparel, footwear, toys, and household items, expanding its presence through FOCO (Franchise Owned Company Operated) and FOFO (Franchise Owned Franchise Operated) models. The business has focused on building a scalable retail infrastructure to meet rising consumer demand across urban and semi-urban markets.

CITYSQUARE Surges 6.4% to ₹82.95 on Debut, Reflecting Exceptional Listing Day Momentum

Within minutes of listing, CITYSQUARE climbed from ₹79.00 to ₹82.95, registering a gain of ₹3.95 (5.0%) over the listing price. The VWAP (Volume Weighted Average Price) for the day settled at ₹79.74, while the total turnover reached ₹7.56 crore with 9.49 lakh shares traded. This immediate upside illustrates strong demand for the stock, underpinned by broad-based investor interest across categories.

Anchor Investment of ₹5.24 Cr Propels Strong Market Confidence Ahead of IPO

Ahead of the IPO, Jay Ambe Supermarkets raised ₹5.24 crore from anchor investors, allotting 6.72 lakh shares at ₹78 each. Key participants included Shine Star Build-Cap Pvt. Ltd., Nexus Equity Growth Fund Scheme-1, and Craft Emerging Market Fund PCC-Elite Capital Fund. The anchor allocation helped set a strong foundation, enhancing market visibility and creating a favourable sentiment prior to listing.

IPO Subscribed 64.13x, Highlighting Broad-Based Demand Across Investor Segments

Jay Ambe Supermarkets IPO closed with an extraordinary overall subscription of 64.13 times, demonstrating strong investor appetite. Retail investors led the demand, subscribing 71.39 times, while non-institutional investors (NIIs) subscribed 110.24 times, and qualified institutional buyers (QIBs) subscribed 16.79 times. The broad-based response indicates widespread confidence in the company’s growth trajectory and retail footprint expansion plans.

Listing Day Upsurge Highlights Robust Demand

Following the listing, CITYSQUARE shares opened at ₹79.00, traded intraday between ₹79.00 and ₹82.95, and hit the upper circuit within minutes, resulting in a turnover of ₹7.56 crore. The sharp move reflects immediate market recognition of the company’s IPO fundamentals, supported by anchor investor backing and record-breaking subscription numbers.

The successful listing and upper circuit hit underscore Jay Ambe Supermarkets’ strong market acceptance, with anchor investor support and extraordinary subscription levels reflecting confidence in the company’s business model and its scalable retail operations across Gujarat.

REF: https://www.bseindia.com/stock-share-price/jay-ambe-supermarkets-ltd/citysquare/544514/

Disclaimer: At HDFC SKY, we take utmost care and due diligence in curating and presenting news and market-related content. However, inadvertent errors or omissions may occasionally occur.

If you have any concerns, questions, or wish to point out any discrepancies in our content, please feel free to write to us at content@hdfcsec.com.

Please note that the information shared is intended solely for informational purposes and does not make any investment recommendations