TVS Motor Opens Flagship Store in Brazil, Targets 1.3 Lakh Units Annual Capacity by 2027; Shares Fall 1.32%

Mumbai, November 13: TVS Motor Company Limited has announced an expansion of its operations in Brazil, including the opening of a new flagship store in São Paulo and plans to increase its annual production capacity to approximately 130,000 units by 2027. The development forms part of the two-wheeler manufacturer’s strategy to strengthen its presence in Latin America’s largest economy. The company disclosed the development in a regulatory filing dated November 13, 2026. The expansion is being supported by TVS Motor’s partnership with Mottu, which has helped the company establish manufacturing, distribution and after-sales capabilities in the Brazilian market.

TVS Motor Plans to Increase Brazil Production Capacity to 130,000 Units

TVS Motor currently has an annual production capacity of approximately 110,000 units in Brazil. The company plans to expand this capacity to 130,000 units by 2027 to support its growing commercial operations. The planned increase represents approximately 18.2% growth in annual production capacity. The company stated that the expansion is intended to strengthen its local manufacturing capabilities and support long-term business development in one of the world’s major motorcycle markets. A key part of the company’s strategy involves its partnership with Mottu, a Brazilian mobility and technology company. Through this arrangement, TVS Motor has been developing its local operations while expanding access to customers through retail and service infrastructure. According to the company’s announcement, the partnership provides access to a network of more than 500 points of sale and 168 service locations across Brazil. These facilities are supported by specialised technical teams trained by the manufacturer, helping provide after-sales support and service accessibility to customers. The production expansion and distribution network are expected to help TVS Motor strengthen its position in Brazil’s two-wheeler market.

TVS Motor Opens New Flagship Store in São Paulo

Alongside its manufacturing expansion plans, TVS Motor has opened a new flagship store in São Paulo to support its brand presence and retail operations. The store covers approximately 250 square metres and has been designed to provide customers with an integrated retail experience. According to the company, the facility combines product displays, technology and brand-related experiences, allowing customers to explore the manufacturer’s motorcycle portfolio. The flagship location will also serve as a showcase for TVS Motor’s approach to the Brazilian market, with products developed for different customer requirements. The store opening forms part of the company’s broader retail strategy, which includes plans for exclusive brand locations and stronger customer engagement. TVS Motor believes the flagship format will help improve brand visibility and provide customers with direct access to its product offerings.

TVS Motor Strengthens Partnership With Mottu in Brazil

TVS Motor’s partnership with Mottu has become a central part of its expansion strategy in Brazil. The partnership, established four years ago, combines TVS Motor’s international manufacturing and product development experience with Mottu’s local distribution, sales and support infrastructure. Through the collaboration, TVS Motor is working to improve its accessibility to Brazilian customers while strengthening its operations across manufacturing, retail and after-sales services. The company’s expansion plans also include gradually opening exclusive retail locations and strengthening its service network. After-sales support remains an important part of the strategy, with authorised locations equipped with specialised technical teams and original spare parts availability. TVS Motor’s product portfolio in Brazil includes the TVS NTORQ 125, TVS Raider 125, TVS Apache 160 and TVS Apache 200. These models target different customer segments, ranging from urban mobility users to motorcycle enthusiasts seeking higher-performance products. The company expects its expanded product availability, retail presence and service infrastructure to support future business growth in the Brazilian market.

Stock Market Snapshot

TVS Motor share Price witnessed selling pressure during the November 13, 2026 trading session. Based on the supplied intraday chart, the stock was trading at approximately ₹4,500 around 4:00 PM IST, compared with a previous closing reference level near ₹4,560. This indicates an approximate decline of ₹60, or 1.32%. The stock began the session near ₹4,540 and initially moved higher, reaching approximately ₹4,580 during early trading. However, the gains were short-lived, with the share price slipping below the previous closing reference level shortly after 10:00 AM IST. Selling pressure continued through the morning, pushing the stock towards ₹4,500 around midday. During the afternoon session, TVS Motor shares weakened further and touched levels near ₹4,460 shortly before 2:00 PM IST. A recovery emerged after 2:00 PM IST, with the stock climbing back towards ₹4,500. Despite the recovery, the share price remained below the previous closing reference level towards the end of the supplied chart.

About TVS Motor Company

TVS Motor Company Limited is an Indian two-wheeler and three-wheeler manufacturer headquartered in Chennai, Tamil Nadu. The company manufactures motorcycles, scooters, mopeds and three-wheelers for domestic and international markets. TVS Motor is part of the TVS Group and operates manufacturing facilities in India and Indonesia, with a presence across multiple international markets. Its product portfolio includes popular motorcycle and scooter models such as the TVS Apache series, TVS Raider, TVS Jupiter and TVS NTORQ. The company has been expanding its international operations through manufacturing partnerships, distribution networks and product launches across emerging markets. TVS Motor is listed on the BSE under scrip code 532343 and on the National Stock Exchange under the symbol TVSMOTOR.

Conclusion

TVS Motor’s latest expansion in Brazil includes plans to increase annual production capacity to 130,000 units by 2027 and the opening of a new flagship store in São Paulo. The company’s partnership with Mottu continues to support its local manufacturing, distribution and after-sales operations, providing access to more than 500 points of sale and 168 service locations. The expansion reflects TVS Motor’s efforts to strengthen its position in Brazil and build a more established presence in the Latin American two-wheeler market. While the company’s shares traded lower during the November 13 session, the announcement highlights its longer-term international growth strategy. The commercial impact of the expansion will depend on production ramp-up, customer demand, retail performance and execution of its local business plans.

Source: 

• https://www.nseindia.com/get-quote/equity/TVSMOTOR/TVS-Motor-Company-Limited