H.R. Hygiene Products IPO Day 3: Retail And NII Demand Strengthens As Issue Closes Today 

Mumbai, July 31: The H.R. Hygiene Products IPO continued to attract investors on the final day of bidding, with subscription levels moving higher across most investor categories during the morning session. Retail investors remained at the forefront of the demand, while non-institutional investors also stepped up their participation, pushing the overall subscription close to the two-times mark.

As of 10:43 AM, the ₹53.95 crore SME IPO had been subscribed 1.98 times. Since bidding remains open until the market closes today, the final subscription figures are expected to rise further as investors, particularly high-net-worth individuals and institutional participants, typically place a large portion of their bids in the closing hours. 

Retail Investors Continue To Lead Demand 

The retail portion maintained healthy momentum on the final day, emerging as the strongest contributor to the issue’s subscription. Demand from non-institutional investors also improved, while the Qualified Institutional Buyers (QIB) category moved just above the fully subscribed mark. 

This gradual improvement across categories suggests investor interest has strengthened as the issue approaches its closing bell. 

According to exchange data available at 10:43 AM on July 31, the subscription stood at: 

The IPO had received 1,752 applications at the time of the latest update. 

Subscription Momentum Picks Up On The Final Day 

The bidding trend reflects a steady build-up in demand over the three-day subscription window. After opening with moderate participation, investor interest gathered pace on Day 2 and strengthened further on the final day. 

The day-wise subscription trend is as follows: 

With several hours of bidding still remaining, the final subscription numbers could change meaningfully before the issue closes. 

Issue Details 

H.R. Hygiene Products is looking to raise ₹53.95 crore through a combination of a fresh issue and an offer for sale.

The IPO comprises:

• Fresh Issue: 45.95 lakh equity shares aggregating ₹43.17 crore

• Offer For Sale: 12.25 lakh equity shares aggregating ₹10.79 crore

The price band has been fixed at ₹83 to ₹88 per share, while investors can apply for a minimum of 3,200 shares, requiring an investment of ₹2,81,600 at the upper price band. 

Before the public issue opened, the company had raised ₹14.84 crore from anchor investors. 

What Investors Should Watch After Market Close 

With bidding ending today, attention will shift to the final subscription figures, especially whether institutional participation increases in the closing hours. SME IPOs often witness a surge in applications during the last few hours, making the end-of-day data the most important indicator of investor demand. 

Following the closure of the issue, the basis of allotment is expected to be finalised on August 3, 2026, ahead of the company’s proposed listing on the BSE SME platform.

Key Dates 

• IPO Opens: July 29, 2026  

• IPO Closes: July 31, 2026  

• Expected Allotment: August 3, 2026  

• Refunds: August 4, 2026  

• Shares Credited To Demat Accounts: August 4, 2026  

• Expected Listing: August 5, 2026  

About H.R. Hygiene Products Ltd. 

Incorporated in 2016, H.R. Hygiene Products manufactures and markets hygiene products, including sanitary napkins, under brands such as Femiss, Womanica, ElderFit and Bloom Baby. The company also undertakes white-label manufacturing and serves both business-to-business and business-to-consumer markets across multiple hygiene product categories. 

Conclusion 

The H.R. Hygiene Products IPO has entered the final stretch with subscription nearing the two-times mark in the morning session. Retail investors and NIIs have provided the bulk of the demand so far, while QIB participation has also crossed the fully subscribed level. With bidding set to close later today, the final hours will determine the overall subscription level before the allotment process begins next week.  

Source: 

• https://www.chittorgarh.net/reports/anchor-investor/hr-hygiene-ipo.pdf