JOJO Partners With LG to Launch ‘JOJO TV’; Shares Up 2.28%

Mumbai, April 9: Gujarati OTT content platform, JOJO Limited informed exchanges that it has entered into a strategic partnership with LG Electronics India Limited to launch its branded channel “JOJO TV” on LG’s Channels platform.

The disclosure was made under Regulation 30 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. According to the filing, JOJO TV is now live on LG Smart TVs at Channel No. 379, enabling direct access within LG’s connected television ecosystem.

The company stated that the integration allows its content to be distributed natively across LG’s global smart TV user base without requiring a subscription. This shifts distribution beyond app-based consumption into embedded hardware environments.

Management described the move as a structural expansion of its content delivery architecture, positioning JOJO TV within living room interfaces across multiple geographies through LG’s platform infrastructure.

JOJO Share Price Gains Following Disclosure

JOJO Ltd share price traded higher following the announcement, reflecting positive market response to the distribution expansion.

As of 13:27 IST on April 09, 2026, JOJO Limited share price stood at ₹220.00, up ₹4.90 or 2.28% from the previous close of ₹215.10, according to exchange data.

The stock touched a session high of ₹229.65 and a low of ₹214.05 during the trading session. The movement indicates investor interest in platform-led growth strategies and global reach expansion.

The JOJO Limited share price reaction aligns with increased visibility around scalable distribution models and potential audience growth through connected TV ecosystems.

Company Background

JOJO Limited operates as a digital entertainment platform, positioned as a Gujarati-focused OTT provider with a growing content library.

The company has been transitioning from a regional streaming service into a broader connected TV content brand. Its strategy centres on leveraging hardware-native ecosystems to expand reach without relying solely on mobile or app-based consumption.

With this partnership, JOJO’s content becomes accessible across multiple continents via LG’s installed base of smart televisions, marking a shift towards global platform integration.

Conclusion

The LG partnership represents a distribution-led milestone for JOJO Limited, extending its presence into embedded smart TV environments and widening audience access.

While immediate financial implications were not disclosed, the company indicated that the collaboration is expected to support audience growth, enhance brand visibility and strengthen long-term distribution scalability across global markets.

Source:

• https://www.bseindia.com/xml-data/corpfiling/AttachLive/1d8845d9-91c6-42db-add6-9ef84c7492a6.pdf
• https://www.bseindia.com/stock-share-price/jojo-ltd/jojo/531910/