LTM Launches Unveils BlueVerse M.A.X Built On Salesforce

Mumbai, May 13: LTM Ltd launched BlueVerse M.A.X, an AI-powered marketing assistant solution built on Salesforce Agentforce, aimed at enabling enterprises to automate and personalise marketing operations at scale, according to an exchange filing dated May 13, 2026.

LTM said BlueVerse M.A.X is designed as an end-to-end AI marketing orchestration platform integrating automated AI agents with human expertise for campaign creation, personalization, orchestration and optimisation.

The company stated that the platform has been developed on Agentforce by Salesforce and enables enterprises to deliver AI-powered customer experiences across geographies. According to the company, the solution combines intelligent workflows, reusable assets, pre-configured customer journeys and analytics-driven feedback mechanisms.

LTM added that the offering is intended to improve return on investment, reduce operational expenditure and accelerate deployment efficiency for enterprise marketing functions.

Salesforce South Asia Chief Executive Officer and President Arundhati Bhattacharya stated that the platform combines Agentforce Marketing capabilities with LTM’s BlueVerse AI platform to support scalable personalization and operational efficiency.

LTM Managing Director and Chief Executive Officer Venu Lambu said the company is embedding AI across campaign planning, execution and optimisation workflows to redefine enterprise marketing operations.

Stock Market Snapshot

LTM shares traded lower during Wednesday’s session despite the product announcement. LTM share price declined 1.43% to ₹4,084.70 as of 1:14 pm IST on May 13, 2026, compared with the previous close of ₹4,143.80.

The stock opened at ₹4,145.10 and touched ₹4,171 during the session before declining, according to exchange data. The day’s low stood at ₹4,077.40.

Market participants monitored the launch amid increasing enterprise adoption of AI-enabled automation, cloud marketing infrastructure and intelligent workflow systems.

Company Background

LTM Ltd, part of the Larsen & Toubro Group, operates in the technology services and digital transformation segment. The company provides enterprise technology services spanning AI, cloud computing, analytics, business operations, digital engineering and infrastructure modernization.

LTM maintains operations across multiple international markets and serves enterprise clients across sectors including financial services, healthcare, manufacturing and technology.

The company has been expanding investments in AI-centric enterprise platforms and automation-led business solutions as global demand for intelligent digital infrastructure accelerates.

Conclusion

The launch of BlueVerse M.A.X marks LTM’s latest expansion in AI-enabled enterprise marketing solutions through collaboration with Salesforce. The platform is expected to strengthen the company’s positioning in enterprise AI orchestration and automation services.

Source:

• https://www.nseindia.com/get-quote/equity/LTM/LTM-Limited
• https://nsearchives.nseindia.com/corporate/LTI_13052026105033_Intimationtostockexchanges.pdf