Mahindra‍‌‍‍‌‍‌‍‍‌ & Mahindra Shares Increase after XEV 9S Electric SUV New Release

Mumbai, November 28: The shares of Mahindra & Mahindra Ltd. were in demand in the morning sessions. They increased by almost 2 percent after the company launched its new electric SUV, the XEV 9S. The 7-seater eSUV; introduced on November 27 at a base price of ₹19.95 lakh; roused market interest to a great extent and thus, investor sentiment also got boosted.

Market Reaction and Trading Activity

At 1:53 pm IST, the stock was priced at ₹3,743.70, thus it was higher by 1.70%. Its intraday range was between ₹3,762.00 and ₹3,690.10; and the VWAP was noted at ₹3,740.75. The volume of shares traded was 9.93 lakh during which the turnover reached ₹371.57 crore. The wider mood turned positive on the back of the expectation that new model would be a major driver for Mahindra’s electric vehicle strategy.

Launch of the XEV 9S and Strategic Importance

Through the introduction of the XEV 9S; Mahindra Electric Automobile Limited (MEAL), the company’s EV subsidiary, presents a 7-seater SUV as the new standard for indigenously developed electric vehicles in India – building on the INGLO platform. The car is intended to accelerate Mahindra’s penetration of the domestic EV market, which is rapidly expanding. The debut is a major milestone in the transition to electric vehicles for the company and it has added more power to the already speeding portfolio.

Key Highlights from the Company’s Filing

The XEV 9S debut was on November 27, 2025, and it will be a product of the domestic market. The starting price is ₹19.95 lakh and the car is based on INGLO electric architecture, with the battery capacity varying from 59 kWh to 79 kWh. At present, the production capacity is 5,000 units per month, but it is scheduled to be increased to 8,000 units per month by the end of FY26. Mahindra has planned an investment of ₹2,000 crore for the development and launch of the XEV 9S; which is part of her broader EV investment plan. Bookings will open on January 14, 2026, and deliveries will begin on January 23, ‍‌‍‍‌‍‌‍‍‌2026.

REF: https://nsearchives.nseindia.com/corporate/ferozebaria_27112025100439_SEIntimationLaunchofXEV9S27112025.pdf

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