Novus Loyalty IPO Day 2 Subscription Status at 0.88x by Day 2
By HDFC SKY | Published at: Mar 19, 2026 09:42 AM IST
Novus Loyalty IPO sees modest demand at 0.88x by Day 2, with retail investors continuing to anchor subscriptions.
Mumbai, March 18: Novus Loyalty IPO, a ₹60.15 crore bookbuilding issue, has entered its second day of bidding with a steady but uneven subscription trend across investor segments. The public offer opened on March 17, 2026 and will close on March 20, 2026.
The price band for the issue has been fixed at ₹139 to ₹146 per share, with investors required to apply in lots of 1,000 shares. The offering consists of a fresh issue of 0.33 crore shares aggregating to ₹48.18 crore, alongside an offer for sale of 0.08 crore shares worth ₹11.97 crore. The company is slated to list on the BSE SME platform, with March 25, 2026 indicated as the tentative listing date.
Novus Loyalty IPO Day 2 Subscription Status
As of 5:05 PM on March 18, 2026, the Novus Loyalty IPO has been subscribed 0.88 times. While overall demand remains below full subscription, participation trends vary sharply across categories.
Category-wise Novus Loyalty IPO Subscription Status
| Category | Subscription (x) |
| QIB (Ex Anchor) | 0.89 |
| NII (HNI) | 0.09 |
| Retail Investors | 1.22 |
| Total | 0.88 |
Novus Loyalty Day-wise Subscription Summary
| Date | QIB (x) | NII (x) | Retail (x) | Total (x) |
| March 17 (Day 1) | 0.76 | 0.45 | 1.04 | 0.83 |
| March 18 (Day 2) | 0.89 | 0.09 | 1.22 | 0.88 |
Novus Loyalty IPO Timeline
| Event | Date |
| Issue Open Date | March 17 2026 |
| Issue Close Date | March 20 2026 |
| Basis of Allotment | March 23 2026 |
| Initiation of Refunds | March 24 2026 |
| Credit of Shares | March 24 2026 |
| Listing Date | March 25 2026 |
Brief Overview Of The IPO
Novus Loyalty IPO is a ₹60.15 crore bookbuilding issue with a price band of ₹139 to ₹146 per share. The minimum application size stands at 1,000 shares.
The company operates in the loyalty and customer engagement solutions space, offering platforms and programmes designed to help enterprises manage and enhance customer retention and rewards ecosystems.
Source;
https://www.bseindia.com/markets/publicIssues/DisplayIPO.aspxid=4496&type=IPO&idtype=1&status=L&IPONo=7637&startdt=17/Mar/2026
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