Novus Loyalty IPO Day 2 Subscription Status: Subscribed 0.88x So far
By HDFC SKY | Published at: Mar 18, 2026 06:17 PM IST

Mumbai, March 18: Novus Loyalty IPO, a bookbuilding issue aggregating to ₹60.15 crore, opened for subscription on March 17, 2026 and will close on March 20, 2026. The price band for the issue is set at ₹139 to ₹146 per share.
The IPO comprises a fresh issue of 0.33 crore shares worth ₹48.18 crore and an offer for sale of 0.08 crore shares aggregating to ₹11.97 crore. The shares are proposed to be listed on the BSE SME platform.
Novus Loyalty IPO Day 2 Subscription Status
As of 5:05 PM on March 18, 2026 (Day 2), the Novus Loyalty IPO has been subscribed 0.88 times.
Category-wise Novus Loyalty IPO Subscription Status
| Category | Subscription (x) | Shares Offered | Shares Bid For |
| QIB (Ex Anchor) | 0.89 | 8,10,000 | 7,18,000 |
| NII (HNI) | 0.09 | 5,86,000 | 52,000 |
| Retail Investors | 1.22 | 13,64,000 | 16,66,000 |
| Total | 0.88 | 27,60,000 | 24,36,000 |
Novus Loyalty Day-wise Subscription Summary
| Date | QIB (Ex Anchor) | NII | Retail | Total |
| March 17, 2026 (Day 1) | 0.76 | 0.45 | 1.04 | 0.83 |
| March 18, 2026 (Day 2) | 0.89 | 0.09 | 1.22 | 0.88 |
Novus Loyalty IPO Timeline
| Event | Date |
| Issue Open Date | March 17, 2026 |
| Issue Close Date | March 20, 2026 |
| Basis of Allotment | March 23, 2026 |
| Initiation of Refunds | March 24, 2026 |
| Credit of Shares | March 24, 2026 |
| Listing Date | March 25, 2026 |
Brief Overview Of The IPO
Novus Loyalty IPO is a ₹60.15 crore bookbuilding issue with a price band of ₹139 to ₹146 per share. The minimum lot size for application is 1,000 shares.
Retail investors are required to bid for a minimum investment of ₹2,92,000, while HNI investors must apply for at least 3 lots, amounting to ₹4,38,000.
Incorporated in 2011, Novus Loyalty Limited operates as a technology-driven platform offering loyalty and rewards solutions across sectors including fintech, e-commerce, and FMCG. The company provides both SaaS and on-premises models, supported by data analytics capabilities.
Source:
https://www.bseindia.com/markets/publicIssues/DisplayIPO.aspxid=4496&type=IPO&idtype=1&status=L&IPONo=7637&startdt=17/Mar/2026
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