OYO Assets Raises ₹125 Crore to Accelerate Hotel Acquisitions and Expansion

November 24, 2025: OYO Assets, also known as Sunday PropTech, raised ₹125 crore from institutional and private backers. It was led by InCred, while scaffolding is from PRISM. Sources familiar with the transaction confirmed the news.OYO Assets, also known as Sunday PropTech, has secured ₹125 crore in funding from a mix of institutional and private investors. The round was led by InCred, with PRISM providing additional support. Sources familiar with the deal have confirmed the investment, which will be used to accelerate OYO Assets’ hotel acquisitions and expansion plans across key domestic markets.

Expansion Focus Across Premium and Mid-Premium Hotels

The firm aims to invest in and develop hotels throughout India, predominantly in the premium and mid-premium segments. The new equity investment will enable the firm to expand into important leisure and business markets and enhance its hotel investment management capability.

Strong Portfolio Performance Drives Investor Confidence

The early performance of Sunday PropTech’s hotel portfolio has nourished investor interest, giving steady cash flows and unit-level profitability. According to Saurabh Jhalaria, InCred’s Chief Investment Officer, the platform’s strategy has allowed for the acquisition of a portfolio of high-quality assets despite maintaining fiscal discipline.

Planned Acquisitions And Brand Portfolio

OYO Assets plans to acquire 12 hotels this fiscal year, already focusing on seven of them that are in advanced discussions. These properties will be under the PRISM branding umbrella, consisting of Sunday Hotels, Palette Hotels, Townhouse, and a few US-based management brands.

Capital Boost to Accelerate Growth Strategy

The new funding will allow the company to speed up its growth plans and search for value hotel investment opportunities across India, strengthening its strategic guide to building a greater and more scalable hotel asset platform.

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