Parag Milk Foods Ltd Partners With Tetra Pak For Avvatar Protein Beverage Launch

Mumbai, May 13: Parag Milk Foods Ltd has partnered with Tetra Pak to launch a ready-to-drink protein beverage under its Avvatar brand, marking the debut of India’s first product in the Tetra Prisma Aseptic 250E packaging format.

According to the company’s exchange filing on Tuesday, the newly launched Avvatar Protein Cold Coffee combines milk protein with cold coffee and will be available in Classic and Vanilla flavours.

The beverage contains 15g protein in a 250 ml pack and does not include added sugar or artificial sweeteners, the company said.

Parag Milk Foods said the product has been introduced in the Tetra Prisma Aseptic 250E pack, an octagonal packaging format designed to offer a more premium look and improved grip for consumers.

The launch reflects the company’s broader push to take Avvatar beyond conventional sports nutrition and position the brand within the wider functional wellness and lifestyle beverage category.

The company also highlighted the sustainability angle of the packaging, describing it as lightweight, paper-based and recyclable amid growing consumer focus on environmentally conscious products.

India’s protein and functional beverage market has been expanding rapidly as health-conscious consumers increasingly shift toward high-protein and convenient nutrition products, especially in urban markets.

Tetra Pak South Asia Managing Director Cassio Simoes said the packaging format is already widely used globally for ready-to-drink protein beverages and similar nutrition products.

Stock Market Snapshot

Parag Milk Foods share price traded higher during Wednesday’s session after the launch announcement.

The stock rose 1.78% to ₹222.33 as of 10:29 a.m. IST on May 13, 2026, compared with the previous close of ₹218.45, according to exchange data.

The stock opened at ₹218.70 and touched ₹224.80 during the session.

Investor sentiment remained positive as the company continued expanding its portfolio of value-added dairy and nutrition-focused products, segments that generally command better margins than traditional dairy categories.

Company Strengthens Avvatar Nutrition Portfolio

Parag Milk Foods Ltd operates in the dairy FMCG segment with brands including Gowardhan, Go, Pride of Cows and Avvatar.

The company has increasingly focused on premium and nutrition-led products, particularly through the Avvatar brand, which caters to sports nutrition and protein-focused consumers.

Its portfolio includes whey protein, functional nutrition products and dairy-based offerings targeted at health-conscious urban consumers.

The latest launch signals a deeper move into ready-to-consume nutrition beverages as competition intensifies across India’s wellness and functional foods market.

Conclusion

The collaboration with Tetra Pak gives Parag Milk Foods an entry into a differentiated ready-to-drink protein beverage category while expanding Avvatar’s reach beyond traditional sports nutrition products.

The launch also underlines the company’s strategy of building a stronger presence in high-growth wellness and functional nutrition segments as consumer demand for protein-enriched beverages continues to rise.

Source:

• https://www.nseindia.com/get-quote/equity/PARAGMILK/Parag-Milk-Foods-Limited
• https://nsearchives.nseindia.com/corporate/PARAGMILK_12052026104559_Intimation__11_.pdf