Pine Labs To Deploy 10 Lakh Soundboxes Across India; Shares Fall 3.55%

Mumbai, September 24: Pine Labs has announced plans to deploy 10 lakh Soundboxes across India as part of a strategic push to expand digital payments and strengthen its presence across emerging digital commerce segments.

According to the company’s exchange disclosure, the planned rollout is aimed at supporting digital payment adoption as transactions increasingly move beyond traditional small-ticket payments.

Pine Labs said the investment will help deepen UPI penetration across new markets and business segments. The company did not disclose a specific monetary value for the planned deployment.

The Soundboxes are built on a cloud-first architecture and provide merchants with real-time audio confirmation of payment transactions. The devices also support remote management, over-the-air software updates and centralised monitoring.

Stock Market Snapshot

Pine Labs shares were trading at ₹181.62 as of 10:47 AM IST on September 24, 2026, down ₹6.68, or 3.55%, according to the market data shown.

The stock opened around the ₹183-₹184 zone before moving lower during the early session. It touched levels below ₹182 and remained under pressure through most of the morning, with the latest quoted price at ₹181.62.

The Pine Labs share price was therefore down 3.55% as the company announced its planned Soundbox deployment programme.

Soundboxes To Support Digital Payment Infrastructure

Pine Labs said its Soundboxes will provide merchants with instant audio confirmation when a digital payment is completed.

The devices are also designed to support remote device management and software updates, allowing the company to manage the deployed network centrally as transaction volumes increase.

The planned rollout is intended to support businesses participating in India’s expanding digital commerce ecosystem, with Pine Labs looking to extend its payment infrastructure into new markets and customer segments.

Pine Labs Focuses On Digital Commerce Expansion

Pine Labs operates across payments, financial services and commerce technology, with its platform connecting merchants, enterprises and financial institutions.

The company said its Commerce OS brings together payments, issuing, credit and other fintech capabilities for businesses operating across online and physical commerce.

The 10 lakh Soundbox deployment forms part of Pine Labs’ broader focus on building payment infrastructure for a more real-time and embedded digital commerce environment.

About Pine Labs

Pine Labs is a technology company focused on digital commerce and financial technology solutions across multiple markets. Its platform supports businesses with payments, issuing, credit and other financial services.

The company serves merchants and enterprises across online and in-store commerce, with its technology covering payment orchestration and related commerce infrastructure.

Conclusion

Pine Labs has announced a plan to deploy 10 lakh Soundboxes across India as it looks to support digital payment adoption and expand its presence in emerging commerce segments.

The cloud-connected devices will provide real-time payment confirmation while supporting remote management and software updates. Pine Labs shares were trading at ₹181.62, down 3.55%, as of 10:47 AM IST on September 24, 2026.

Source:

• https://www.nseindia.com/get-quote/equity/PINELABS/Pine-Labs-Limited
• https://nsearchives.nseindia.com/corporate/PINELABS_24092026103059_PR_PLL.pdf