Purple Wave Infocom Secures Hyundai Motor Contract Worth ₹14.94 Crore; Shares Hit Upper Circuit

Mumbai, August 4: Purple Wave Infocom Ltd. has signed a Letter of Intent (LOI) with Hyundai Motor India Ltd. (HMIL) for the supply, installation and maintenance of digital advertising kiosks across Hyundai’s dealership network, marking one of the company’s largest customer engagements to date.

According to the company’s exchange filing, the five-year arrangement carries an indicative contract value of ₹14.94 crore. The project covers the deployment of Purple Wave’s “SAIPUR” digital advertising standees along with a cloud-based content management platform offered under a Software-as-a-Service (SaaS) model.

The proposed rollout involves 1,500 digital display kiosks, which will be installed in phases at Hyundai dealerships across India. The company plans to deploy around 600 units in the first year, followed by 400 units each in the second and third years, taking the total installations to 1,500.

Apart from supplying and commissioning the hardware, Purple Wave will also provide content management services, creating a recurring revenue stream through annual SaaS fees during the contract period.

However, the company clarified that the LOI is non-binding. Commercial execution will begin only after Hyundai’s authorised dealerships issue individual purchase orders. The final deployment schedule and revenue recognition will therefore depend on the timing of those orders and execution milestones.

Management said the engagement reflects growing acceptance of the company’s digital display solutions and is expected to strengthen its order pipeline and long-term customer relationships in the automotive sector.

Purple Wave Share Price Hits Upper Circuit

Investors reacted enthusiastically to the announcement.

As of 1:35 PM IST on August 4, 2026, Purple Wave Infocom share price was trading at ₹216.00, up sharply during the session, with the stock locked at its upper circuit limit.

The rally suggests investors viewed the Hyundai engagement as a meaningful validation of Purple Wave’s digital signage business, particularly given the scale of the proposed deployment and the recurring SaaS component.

Company Background

Established in 2007, Purple Wave Infocom provides professional audio-visual integration, digital signage solutions and cloud-based content management platforms. The company designs, installs and manages digital communication systems for corporate, retail and institutional customers across India.

Its portfolio spans digital display hardware, enterprise AV integration and subscription-based software solutions that enable businesses to remotely manage and publish content across connected display networks.

Conclusion

The Hyundai LOI marks a significant business development for Purple Wave Infocom, giving the company an opportunity to expand its presence in the automotive retail ecosystem through a nationwide digital signage deployment.

While the agreement is yet to translate into firm purchase orders, the proposed project offers visibility on both hardware revenues and recurring SaaS income over five years. Investors will now watch how quickly dealership orders materialise and whether the company can convert the indicative engagement into executed business.

Source:

• https://www.bseindia.com/stock-share-price/purple-wave-infocom-ltd/purplewave/544627
• https://www.bseindia.com/xml-data/corpfiling/AttachLive/bf8de93c-3d9e-4328-96fa-8793959b34e3.pdf