Rose Merc Shares Gain 3.07% as Company Seals Falcon Cup Strategic Partnership

Mumbai, September 25, 2025: Rose Merc Ltd (BSE: 512115) closed Thursday with a 3.07% gain following the announcement of a strategic partnership with Dubai-licensed Falcon Cup LLC-FZ. The stock opened at ₹70.97 and touched a day’s high of ₹70.97 after the development, reflecting positive market sentiment on the collaboration.

G Rose Merc Ltd. is a diversified BSE-listed company that deals in event management, entertainment, devotional radio, financial services, sporting leagues, and fashion. Rose Merc Ltd. is also one such investor in Navi Mumbai Premier League Pvt. Ltd. and Moda Orama Ventures. The company owns the Emirates Holdings FZ LLC subsidiary.

Falcon Cup LLC-FZ was started by experienced wealth manager Vijay Acharya. Falcon Cup LLC-FZ organizes corporate golfing events at the UAE’s best courses, the Emirates Golf Club, Jumeirah Golf Estates, and Yas Links. Falcon Cup LLC-FZ also owns interests in property assets and asset management. Falcon Cup LLC-FZ will launch the first-ever comprehensive Falcon Cup season from October 2025 through February 2026.

Strategic Partnership Details

Rose Merc Ltd has entered into a Memorandum of Understanding (MoU) with Falcon Cup LLC-FZ to bring the Falcon Cup Inter-Corporate Golf Tournament to India. The joint venture will also explore business opportunities in sports, fashion events, property, and wealth management across the GCC countries, India, Mauritius, Europe, and Africa.

As part of the collaboration, Rose Merc will sponsor the upcoming Falcon Cup Tournament in the UAE and explore opportunities in cricket, tennis, badminton, football, trampoline, and even mud wrestling. Fashion shows are also set to become a key focus, with Ms. Tara Laxmi Shreshta named as brand ambassador for both Falcon Cup and Rose Merc for future GCC events.

Rose Merc Chairman Uday Tardalkar stated that the partnership aligns with the company’s diversification strategy, combining sports sponsorships, media, and finance with Falcon Cup’s event-management expertise. Falcon Cup CEO Vijay Acharya added that India will serve as the starting point for the Cup’s global expansion.

Market Snapshot

Rose Merc Ltd shares closed at ₹70.40, marking a 3.07% gain on September 25, 2025. The stock opened at ₹70.97 on Thursday, which was also the day’s high, before dipping to a low of ₹68.75. The company has a market capitalization of ₹39.49 crore and a price-to-earnings (P/E) ratio of 25.24. It offers a dividend yield of 0.17%, with a quarterly dividend of ₹0.03 per share. Over the past 52 weeks, the stock has shown significant volatility, peaking at ₹177.45 and hitting a low of ₹41.01.

REF: https://www.bseindia.com/xml-data/corpfiling/AttachLive/439b4052-5946-4ce0-81ea-8782d5f4aa15.pdf

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