Signpost India Wins ₹700 Crore Bengaluru Metro Advertising Contract

Mumbai, August 26, 2025 : Signpost India Limited (NSE: SIGNPOST, BSE: 544117) shares rose more than 3% to ₹293.76 at 14:06 IST after the company made a big long-term deal with the Bengaluru Metro.

Signpost India Limited, which is listed on BSE and NSE, is a prominent digital out-of-home and transit media firm. Under the “Signs of Tomorrow” vision, it amalgamates high-end static and digital media with urban infrastructure developments. It is included in the NIFTY WAVES index and belongs to the Advertising & Media Agencies industry.

Strategic Deal Boosts Sentiment

On 25 August, the company announced that it had acquired an exclusive 9-year contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations. The agreement entails more than 100,000 sq. ft. of high-end media space and has a potential revenue of up to ₹700 crore.

Signpost emphasized that the alliance fits its “Signs of Tomorrow” vision, making metro advertising a data-led, digital-first platform. With Bengaluru Metro’s monthly commuters exceeding 3 crore, the company anticipates robust advertiser pull from professionals, students, and urban consumers.

The Bengaluru Metro victory reinforces Signpost’s position in transit media, where it already has a presence in Mumbai, Chennai, Kolkata, Pune, and Hyderabad. Analysts pointed out that the inclusion of such a high-recall medium is expected to enhance visibility on the top line for the company.

Signpost India Share Price Update

Signpost India shares closed at ₹287, an increase of 0.64% from August 26, 2025. Signpost India shares have appreciated by 17% over the past year, decreased by 22% in the year-to-date, and appreciated by 21% in the past month.

The stock opened at ₹290.00, rose to the day’s high of ₹299.80, and fell to the day’s low of ₹283.48 during the day. The market capitalisation of the company is ₹1,550 crore. The stock is available at a P/E multiple of 40.42. During the past twelve months, it has reached a 52-week high of ₹403.30 and a 52-week low of ₹180.37.

Management Commentary

Shripad Ashtekar, Signpost India Managing Director, said: “This is bigger than a media victory it’s a canvas for city narrative and a leap ahead in India’s digital journey. Collaborating with BMRCL represents a strategic milestone in developing immersive, data-backed experiences for tens of millions of daily commuters.”

REF: https://nsearchives.nseindia.com/corporate/SIGNPOST_25082025165719_PR_25082025_BLR_metro.pdf

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