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Sector: Retailing

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Small Cap

Archies Share Price

ARCHIES

13.79

0.12(0.88%)
10th Jul 2026 | 3:27 PM
NSE : ARCHIES
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Archies Performance

Price Movement

₹13.79

₹13.59

₹13.95

Today's LowToday's High

1 Year Performance

₹13.79

₹10.86

₹24.38

52 Week Low52 Week High

Markets Today

High₹13.95
Low₹13.59
Open at₹13.71
Prev Close₹13.67
Volumes7.98 K
Avg Price₹13.75
Lower Circuit₹10.94
Upper Circuit₹16.40

Historical Performance

3M High₹16.77
3M Low₹13.00
1 Yr High₹24.38
1 Yr Low₹10.86
3 Yr High₹42.50
3 Yr Low₹10.86
5 Yr High₹42.50
5 Yr Low₹10.86

Summary

As of 10-07-2026 17:01, Archies Ltd. share price today is ₹0, with a change of ₹-13.67 (-100.00%) from the previous close of ₹13.67. The stock opened at ₹13.71 and traded between ₹13.59 and ₹13.95, with a total traded volume of 7979 shares. The company has a market capitalization of ₹46.4 Cr in the Retailing sector. while its 52-week high and low are ₹24.38 and ₹10.86, respectively.

Archies Ltd. valuation metrics include a P/E ratio of -10.8, and book value of ₹0.40. Profitability indicators show ROE of -3.43%. Archies Ltd. has reported revenue of ₹56.1 Cr and net profit of ₹-4.3 Cr.

Archies Ltd. technical indicators include Day RSI at 41.21, Day MFI at 40.06, Day ADX at 15.59. Additional indicators include Commodity Channel Index (CCI) at -94.6 and Williams %R at -68.75. Momentum indicators show Day MACD at -0.16, Day MACD Signal Line at -0.11, DayATR at 0.78. Rate of Change indicators for Archies Ltd. include ROC125 at -25.68 and ROC21 at -2.62.

Exponential moving averages include EMA5 at ₹13.9, EMA10 at ₹14, EMA12 at ₹14.1, EMA20 at ₹14.2, EMA26 at ₹14.2, EMA50 at ₹14.4, EMA100 at ₹15, EMA200 at ₹16.3. Simple moving averages include SMA5 at ₹13.9, SMA10 at ₹14.1, SMA20 at ₹14.2, SMA30 at ₹14.3, SMA50 at ₹14.6, SMA100 at ₹14.6, SMA150 at ₹15.6, SMA200 at ₹16.7.

Support levels for Archies are placed at First Support ₹13.58, Second Support ₹13.42, Third Support ₹13.08. Resistance levels are seen at First Resistance ₹14.08, Second Resistance ₹14.42, Third Resistance ₹14.58. Archies Ltd. shareholding pattern shows promoter holding at 61.47%, FII holding at 0%, DII holding at 0%, public holding at 38.29%.

Archies Fundamentals

Market Cap
Below industry Median
46.40 Cr.
PE Ratio (TTM)
Negative PE TTM
-10.80
Dividend Yield
0
Net Profit TTM
195% decr over last year
-4.30
Net Profit Growth
195% decr over last year
-4.30
PEG Ratio
Below industry Median
0.10
ROE
102% decr over last year
-3.43
Operating Revenue TTM
56.10
Operating Revenue Growth
20% decr over last year
Book Value
Low in industry
0.40
MFI
MFI is mid-range
40.06
RSI
RSI is mid-range
41.21
EPS (TTM)
12.09
Debt to Equity
0.24
Face Value
-
Operating Profit Margin Qtr.
13.13
Operating Profit Qtr.
-
Net Profit Qtr.
-
Operating Revenue Qtr.
-
PB Ratio
0.40

Archies Financials

*All values are in Rs. Cr
Loading chart...
Indicator
Mar 2026
Dec 2025
Sep 2025
Jun 2025
Mar 2025
Total Revenue10.2913.7018.3613.7518.38
Operating Expense13.8312.3116.3615.3818.90
Operating Profit-3.541.382-1.64-0.52
Depreciation1.411.191.241.361.60
Interest0.950.980.971.021.11
Tax-1.210.180.57-0.09-0.22
Net Profit-4.27-0.07-0.250.30-1.10

Archies Technicals

Archies Ltd. EMA & SMA

13.79

-0.02 (-0.14%)

Bullish Moving Average

0

Bearish Moving Average

16

Day EMA5 ₹13.9
Day EMA10 ₹14
Day EMA12 ₹14.1
Day EMA20 ₹14.2
Day EMA26 ₹14.2
Day EMA50 ₹14.4
Day EMA100 ₹15
Day EMA200 ₹16.3

Archies Support and Resistance

Resistance

First Resistance₹14.08
Second Resistance₹14.42
Third Resistance₹14.58

Support

First Support₹13.58
Second Support₹13.42
Third Support₹13.08

Technical Indicators

Day RSI41.21
Day MFI40.06
Day ADX15.59
Day Commodity Channel Index-94.60
William-68.75
Day MACD-0.16
Day MACD Signal Line-0.11
Day ATR0.78
Day ROC125-25.68
Day ROC21-2.62

About Archies Limited Share Price

Archies Limited, with its corporate operations in New Delhi, functions as a leading social expression company in India. The company was incorporated in 1979 and is a pioneer in the greeting card and gifting industry in India. Archies Limited designs, manufactures, and retails a wide range of products including greeting cards, gifts, stationery, party accessories, and fashion accessories. The company operates through its extensive retail network of franchise stores and company-owned outlets across India. The company has a strong brand presence and is synonymous with greetings and celebrations in India.

Archies share price today on NSE and BSE signifies how market participants react to the company’s operational performance and the overall developments in the retail and FMCG sector. The company’s financial health depends on retail sales volumes through its store network, new product launches, brand strength, operational costs including rent and employee expenses, and competition from other gift and stationery retailers. Archies stock price is influenced by various factors such as earnings, changes in consumer spending on gifting, retail trends, competition from online platforms, and seasonal demand during festive periods. In the longer run, strategies such as expansion of the retail network, diversification into new product categories, and strengthening of the online presence affect the stock market sentiments.

Archies live share price provides real-time information about the last price traded, bid and ask prices, and volume traded. These indicators represent market activity and liquidity, reflecting investor response to corporate announcements, economic conditions, and sector news. Constant monitoring of the Archies live price helps in observing short-term price volatility and shows how a stock moves relative to the broader retail index. Furthermore, monitoring Archies stock price movements helps investors understand real-time market sentiment, price fluctuations, and trading behaviour. It allows them to evaluate short-term performance, and respond to news, quarterly results, or sector trends that may influence the company’s valuation and overall investment outlook.

Archies live price allows market participants to evaluate short-term performance and respond to news, quarterly results, or sector trends that may influence the company’s valuation. The company is headquartered in New Delhi and has a strong brand recall in the social expression category.

Archies Limited Company Fundamentals

a. Company Background

Archies Limited was incorporated in 1979 and is engaged in the design, manufacture, and retail of greeting cards, gifts, stationery, party accessories, and fashion accessories in India. The company operates primarily in the retail and FMCG segment, supplying products through its network of franchise stores and company-owned outlets. Its registered office is located in New Delhi. Over time, the company has built a strong brand synonymous with greetings and celebrations.

b. Company Product Lines

  • Greeting Cards for various occasions including birthdays, anniversaries, festivals, and weddings.
  • Gifts including soft toys, decorative items, and personalised gifts.
  • Stationery products for school and office use.
  • Party Accessories and fashion accessories.

c. Company Revenue Model

  • Retail Sales generating revenue through sales of greeting cards, gifts, and stationery at its stores.
  • Franchise Income from fees and royalties from franchise partners.
  • Online Sales through e-commerce platforms and its own website.
  • Institutional Sales to corporate customers for gifting.

d. Geographic Presence

  • Registered Office in New Delhi, India.
  • Primary Operational Area across India through retail store network.
  • Distribution Network through franchise stores and company-owned outlets in multiple cities.
  • Online Presence serving customers across India.

e. Key Milestones

  • 1979: Incorporation of Archies Limited.
  • 1980s: Expansion of retail network and brand building.
  • 1990s: Listing on stock exchanges.
  • Recent years: Focus on product innovation and digital presence.

f. Industry Perspective

The retail and social expression industry is linked to consumer spending on gifting, celebrations, and festive occasions. Demand for greeting cards and gifts is driven by cultural traditions, rising disposable incomes, and the growth of organised retail. The industry is also affected by fluctuations in consumer sentiment, competition from online gifting platforms, and changes in greeting card usage patterns. Companies in the sector must manage brand loyalty, product innovation, and retail operational costs while adapting to digital trends. These factors collectively influence financial performance and investor perception of firms like Archies.

Archies Stock Market Presence: Listings & Index Representation

Archies Limited is listed on the National Stock Exchange under the symbol ARCHIES and on the Bombay Stock Exchange with the scrip code 532212. Archies share price is actively traded on both exchanges. The company’s market presence is within the small-cap segment of the market. Due to its size and sector focus, Archies share price is generally tracked by investors interested in the retail, FMCG, and gifting industry.

Archies Limited is part of several broad-based and sector-specific stock market indices, reflecting its position as a small-cap retail company in India. While it is not included in benchmark indices like the Sensex or Nifty 50, it is a constituent of wider market indices that track the small-cap and FMCG segments. Archies stock price finds representation in these indices based on its market standing. This presence helps investors track the stock relative to other retail and gifting companies.

Archies Stock Performance and Share Price History

Archies share price on the NSE reflects its position as a leading greeting card and gifting company in India. Its performance is qualitatively driven by factors such as retail sales volumes across its store network, new product launches, brand strength, operational cost management, and seasonal demand during festive periods. Investors compare Archies share price movement with other retail and FMCG companies to assess relative strength.

These underlying factors become visible through real market movements across different time periods. Similar trends appear during earnings-driven price changes. Broader retail sector strength has also supported Archies share price. Beyond operational and sector influences, corporate actions such as store expansion or new product categories can significantly affect Archies share price movements by shaping future growth expectations. This shows how strategic initiatives may trigger short-term swings, even within a regulatory environment influenced by retail policies and consumer spending patterns.

While short-term movements respond to events and announcements, longer-term valuation trends are better captured by the stock’s annual high and low levels, offering context beyond daily or weekly changes. A notable peak indicates stronger consumer demand and stable margins, whereas a significant low aligns with market corrections or sector volatility. The stock’s 52-week range reflects significant volatility. These extremes reflect the impact of consumer spending cycles, festive demand, and earnings visibility, providing a framework for understanding historical performance.

Archies share price behaviour mirrors the trading patterns of a small-cap retail company within India’s social expression ecosystem. The company’s focus on greeting cards and gifts has shaped its price history. Over the past year, the stock has experienced periods of movement in line with broader retail sector trends. The stock has shown higher volatility compared to the broader market.

The company’s performance has closely tracked consumer spending during festive seasons. Positive momentum appeared during periods of strong gift demand, such as Diwali, Christmas, and Valentine’s Day. However, periods of high operational costs and competition from online platforms have led to consolidation in Archies share price. Profitability has shown variability in recent quarters, reflecting the seasonal nature of the gifting business.

Despite broader economic uncertainties, Archies shares have shown resilience during certain market phases. While the retail sector faced challenges, the company’s strong brand recognition and established store network provided some stability. The company’s promoters hold a stable majority stake.

Archies share price has declined for several recurring reasons. A drop in consumer spending on gifts due to economic slowdown directly impacts retail sales and leads to selling pressure. Changes in government policy regarding retail regulations or GST on gift items can also cause the stock to fall. Increases in operational costs such as rent, employee salaries, or raw material costs without matching selling price increases squeeze margins, making Archies share price less attractive. Periods of economic slowdown that affect discretionary spending raise concerns about sales volumes, leading to price declines. The stock is sensitive to competition from online gifting platforms and e-commerce players. Broader market sell-offs in small-cap stocks also pull Archies share price down, regardless of the company’s individual performance. Lower store footfalls or reduced franchisee performance directly hurts revenue, resulting in a lower valuation. Increased competition from other gift retailers also creates pricing pressures that affect investor sentiment.

Archies Investor Relevance and Role in Portfolio

Archies Limited is a holding in small-cap and retail sector portfolios, offering exposure to the greeting card and gifting industry. Its inclusion in retail indices underscores its importance in India’s social expression space. The company’s position as a pioneer in the greeting card industry with a strong brand, together with its extensive retail network, makes it a consideration for long-term allocations.

The share price is influenced by the company’s ownership structure. Archies’ equity is held by a mix of promoters, institutional investors, and retail investors. Promoters hold a stable majority stake, reflecting strong internal control. Foreign institutional investors hold a small fraction of the company’s shares. Domestic institutional investors also do not hold a meaningful stake. The public holds the remaining stake. This investor base, with stable promoter participation, underscores the company’s role as a holding in both domestic and focused portfolios concentrating on retail and FMCG.

Beyond fundamentals and ownership, Archies share price is actively monitored in cash market segments, where trading volumes and delivery patterns reflect expectations on consumer spending, festive demand, and retail trends. Archies stock price is available for trading on both major Indian exchanges, allowing investors to take positions based on their outlook for the retail sector. Market participants watch these trading indicators to gauge sentiment around quarterly results and policy announcements.

Technical indicators provide additional insight into short-term momentum shifts in the stock price. Based on available data, the stock’s beta indicates higher volatility compared to the broader market. The company’s debt to equity ratio reflects a low use of leverage. Return on equity and return on capital employed are at modest levels, and the company’s book value per share is a reference point for valuation.

Overall, Archies demonstrates a higher volatility profile compared to the broader market, with the stock generally considered to have above average systematic risk. This makes it more sensitive to broader market movements and sector-specific factors such as consumer spending patterns, festive demand cycles, and competition from online platforms.

Archies Sectoral Relevance and Peer Positioning

Archies Limited sector relevance stems from its five-decade presence in the social expression industry, its position as a pioneer and leader in greeting cards and gifting in India, its portfolio of greeting cards, gifts, stationery, party accessories, and fashion accessories, its extensive retail network of franchise stores and company-owned outlets across India, its strong brand recall synonymous with greetings and celebrations, and its headquarters in New Delhi, establishing it as a focused small-cap retail provider supporting India’s gifting and celebrations ecosystem. Peer comparisons with other retail and gifting companies, as well as stationery and FMCG players, focus on brand strength, retail network size, product innovation, and customer loyalty rather than short-term stock moves. These benchmarks help investors assess operational scale, efficiency, and regulatory adherence. Institutional tracking of consumer spending, festive demand, and retail trends further highlights Archies positioning within India’s broader retail and FMCG market.

Archies market cap has moved in line with investor perceptions of the company’s growth potential following various operational developments. From earlier years through more recent periods, the market cap showed an increasing trend as the company built its brand and retail network, followed by periods of consolidation. This pattern reflects investor confidence during favourable consumer spending cycles, followed by contraction during challenging periods impacted by competition and changing consumer preferences. This fluctuation mirrors the movements in the share price from its annual highs to recent levels.

Archies earnings have shown a mixed trajectory, with revenue influenced by consumer spending during festive seasons. The company’s profit after tax has varied across fiscal years, reflecting the seasonal and discretionary nature of the gifting business. The net profit margin has been impacted by retail operational costs across different reporting periods.

Alongside earnings, Archies EPS provides insight into its operational performance and income generation from its retail operations. Earnings per share figures show how the company’s profitability has responded to changes in consumer demand and operational costs. The EPS trend offers a perspective on the company’s ability to generate returns for shareholders over time.

Archies P/E ratio reflects how investors perceive the company’s earnings relative to its revenue streams from greeting card, gift, and stationery sales. The company’s valuation metrics have fluctuated based on its financial performance and the broader retail cycle. The P/E ratio serves as one reference point for understanding investor expectations about future earnings potential.

Finally, Archies earnings trajectory demonstrates the impact of its operational execution in a competitive industry. The company has faced headwinds from changing consumer preferences, competition from online gifting platforms, and retail operational costs. However, Archies has continued to maintain its brand presence and retail network over recent years. These developments illustrate the dynamics of the social expression industry and the company’s position within this sector.

Archies Summary

Archies share price performance reflects the company’s position in India’s greeting card and gifting landscape. Archies stock price movements are influenced by consumer spending cycles, festive demand, and competition from online platforms. The company’s portfolio of greeting cards, gifts, and stationery provides targeted revenue channels for celebrations and gifting. Market participants track operational metrics and retail sector developments to understand the company’s performance within this competitive industry.

Archies Shareholding Pattern

Held ByDec 2024Mar 2025Jun 2025Sep 2025Dec 2025Mar 2026
Promoter62.262.262.161.561.561.5
FII000000
DII0.20.20.20.20.20.2
Public37.537.537.638.338.338.3

Archies Delivery And Volume

PeriodCombined Delivery VolumeNSE+BSE Traded Volume AvgDaily Avg Delivery Volume %
Day9.66 K11.38 K84.87%
Week17.57 K24.22 K72.56%
1 Month12.6 K17.47 K72.15%
6 Month19.66 K27.92 K70.42%

Archies SWOT Analysis

Strengths5
Weakness14
Opportunity0
Threats0

PEG lower than Industry PEG

Companies with Low Debt

Companies with Zero Promoter Pledge

Stock with Low PE (PE < = 10)

Rising Delivery Percentage Compared to Previous Day and Month, Strong Volumes

Archies Corporate Action

Ex-Date
Dividend Amount
Dividend Type
Record Date
Instrument Type
18 Sep, 20150.3FINALEquity Share
21 Aug, 20140.4FINALEquity Share
10 Jul, 20130.4FINALEquity Share
20 Sep, 20120.4FINALEquity Share
23 Sep, 20110.4FINALEquity Share
22 Sep, 20102FINALEquity Share
14 Sep, 20062FINALEquity Share
14 Sep, 20052FINALEquity Share
14 Sep, 20042.5FINALEquity Share
12 Sep, 20031.5FINALEquity Share

Archies Stock Comparison

Financials
Price (₹)₹139.90₹84₹55.20₹185.75₹29.49₹226.50
% ChangeN/A-1.12%2.60%--2.42%2.84%
Revenue TTM (₹ Cr)----₹199.95₹1,048.33
Net Profit TTM (₹ Cr)----₹-12.74₹39.05
PE TTM21.9011.0019.3014.10-4.5018.50
1 Year Return-11.46-37.78-19.19.4-43.66-15.34
ROCE--16.7824.62--

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