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Sector: Retailing

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Small Cap

Brand Concepts Share Price

BCONCEPTS

212.60

1.26(0.60%)
10th Jul 2026 | 3:27 PM
NSE : BCONCEPTS
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Brand Concepts Performance

Price Movement

₹212.60

₹211.81

₹219.00

Today's LowToday's High

1 Year Performance

₹212.60

₹164.00

₹449.00

52 Week Low52 Week High

Markets Today

High₹219.00
Low₹211.81
Open at₹216.99
Prev Close₹211.34
Volumes11.96 K
Avg Price₹214.71
Lower Circuit₹169.08
Upper Circuit₹253.60

Historical Performance

3M High₹278.65
3M Low₹164.00
1 Yr High₹449.00
1 Yr Low₹164.00
3 Yr High₹966.10
3 Yr Low₹164.00
5 Yr High₹966.10
5 Yr Low₹26.65

Summary

As of 10-07-2026 20:24, Brand Concepts Ltd. share price today is ₹0, with a change of ₹-211.34 (-100.00%) from the previous close of ₹211.34. The stock opened at ₹216.99 and traded between ₹211.81 and ₹219, with a total traded volume of 11965 shares. The company has a market capitalization of ₹263.8 Cr in the Retailing sector. while its 52-week high and low are ₹449 and ₹164, respectively.

Brand Concepts Ltd. valuation metrics include a P/E ratio of 48.7, EPS of ₹0.87, and book value of ₹3.20. Profitability indicators show ROE of 1.31%. Brand Concepts Ltd. has reported revenue of ₹348.69 Cr and net profit of ₹5.42 Cr.

Brand Concepts Ltd. technical indicators include Day RSI at 66.65, Day MFI at 80.92, Day ADX at 34.38. Additional indicators include Commodity Channel Index (CCI) at 182.8 and Williams %R at -19.76. Momentum indicators show Day MACD at 0.92, Day MACD Signal Line at -4.35, DayATR at 12.44. Rate of Change indicators for Brand Concepts Ltd. include ROC125 at -37.42 and ROC21 at 13.64.

Exponential moving averages include EMA5 at ₹201.7, EMA10 at ₹194.9, EMA12 at ₹193.3, EMA20 at ₹191.3, EMA26 at ₹192.4, EMA50 at ₹202.5, EMA100 at ₹225.7, EMA200 at ₹264.1. Simple moving averages include SMA5 at ₹200.4, SMA10 at ₹191.6, SMA20 at ₹183.4, SMA30 at ₹186.6, SMA50 at ₹203.4, SMA100 at ₹226, SMA150 at ₹254.1, SMA200 at ₹276.4.

Support levels for Brand Concepts are placed at First Support ₹205.73, Second Support ₹200.13, Third Support ₹192.99. Resistance levels are seen at First Resistance ₹218.47, Second Resistance ₹225.61, Third Resistance ₹231.21. Brand Concepts Ltd. shareholding pattern shows promoter holding at 52.11%, FII holding at 0.03%, DII holding at 0%, public holding at 47.62%.

Brand Concepts Fundamentals

Market Cap
Above industry Median
263.80 Cr.
PE Ratio (TTM)
Above industry Median
48.70
Dividend Yield
0
Net Profit TTM
18% decr over last year
5.42
Net Profit Growth
18% decr over last year
5.42
PEG Ratio
Negative PEG TTM
-2.70
ROE
80% decr over last year
1.31
Operating Revenue TTM
348.69
Operating Revenue Growth
27.9% incr over last year
Book Value
Above industry Median
3.20
MFI
MFI strongly Overbought
80.92
RSI
RSI is mid-range
66.65
EPS (TTM)
0.87
Debt to Equity
1.64
Face Value
10
Operating Profit Margin Qtr.
8.20
Operating Profit Qtr.
8.18
Net Profit Qtr.
0.88
Operating Revenue Qtr.
90.42
PB Ratio
3.20

Brand Concepts Financials

*All values are in Rs. Cr
Loading chart...
Indicator
Mar 2026
Dec 2025
Sep 2025
Jun 2025
Mar 2025
Total Revenue90.4288.3397.6272.3265.91
Operating Expense82.3681.8286.6264.8059.06
Operating Profit8.076.51117.526.85
Depreciation3.741.344.623.192.83
Interest4.524.234.073.312.94
Tax-0.4500.31-0.120.10
Net Profit0.770.642.341.561.31

Brand Concepts Technicals

Brand Concepts Ltd. EMA & SMA

212.60

6.32 (3.06%)

Bullish Moving Average

11

Bearish Moving Average

5

Day EMA5 ₹201.7
Day EMA10 ₹194.9
Day EMA12 ₹193.3
Day EMA20 ₹191.3
Day EMA26 ₹192.4
Day EMA50 ₹202.5
Day EMA100 ₹225.7
Day EMA200 ₹264.1

Brand Concepts Support and Resistance

Resistance

First Resistance₹218.47
Second Resistance₹225.61
Third Resistance₹231.21

Support

First Support₹205.73
Second Support₹200.13
Third Support₹192.99

Technical Indicators

Day RSI66.65
Day MFI80.92
Day ADX34.38
Day Commodity Channel Index182.80
William-19.76
Day MACD0.92
Day MACD Signal Line-4.35
Day ATR12.44
Day ROC125-37.42
Day ROC2113.64

About Brand Concepts Limited Share Price

Brand Concepts Limited, with its corporate operations in Indore, functions as a travel gear, handbags, and fashion accessories retail and manufacturing company in India. The company was incorporated in 2007 as Brand Concepts Private Limited and subsequently converted into a public limited company. Brand Concepts is a leading player in the Indian fashion industry, curating premium travel gear, bags, and lifestyle accessories under a strong brand licensing portfolio that includes Tommy Hilfiger Travel Gear, United Colors of Benetton, and Aeropostale, alongside its own in-house labels, Sugarush and The Vertical. The company designs, licenses, manufactures, and retails products including luggage trolleys, backpacks, business cases, wallets, belts, women’s handbags, and lifestyle accessories through its omni-channel network.

Brand Concepts share price today on NSE and BSE signifies how market participants react to the company’s operational performance and the overall developments in the retail fashion and consumer goods sector. The company’s financial health depends on its ability to secure and manage brand licenses, sell-through rates of its products across retail and e-commerce channels, raw material costs including leather and textiles, and the performance of its travel gear, handbag, and accessory segments. Brand Concepts stock price is influenced by various factors such as earnings, seasonal consumer demand, changes in GST rates on fashion goods, and global trends in branded retail. In the longer run, strategies such as acquiring new brand licenses, expanding retail footprint both online and offline, diversifying into new product categories, and strengthening direct-to-consumer channels affect the stock market perceptions. All these factors need to be monitored closely to have an idea about the company’s stock price movements.

Brand Concepts live share price provides real-time information about the last price traded, bid and ask prices, and trading volume. These indicators represent market activity and liquidity, reflecting investor response to corporate announcements, economic conditions, and sector news. Constant monitoring of the Brand Concepts live price helps in observing short-term price volatility and shows how a stock moves relative to the broader Nifty FMCG or BSE Consumer Discretionary indices. Furthermore, monitoring Brand Concepts stock price movements helps investors understand real-time market sentiment, price fluctuations, and trading behaviour. It allows them to evaluate short-term performance, and respond to news, quarterly results, or sector trends that may influence the company’s valuation and overall investment outlook.

Brand Concepts Limited Company Fundamentals

a. Company Background

Brand Concepts Limited was incorporated on October 4, 2007 as a private limited company under the name Brand Concepts Private Limited and was subsequently converted into a public limited company, with its registered office located in Indore, Madhya Pradesh. The company is engaged in the design, licensing, manufacturing, and retailing of travel gear, bags, and fashion accessories in India and internationally. The company operates through its omni-channel network, including retail stores, e-commerce platforms, and wholesale distribution. Its manufacturing operations are based in India, with a strong focus on licensed brand management and in-house label development. The company’s portfolio is enriched by globally recognized brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, and Aeropostale, alongside its own in-house labels, Sugarush and The Vertical, in the Indian market. Over time, the company has expanded its product lines and retail footprint, establishing itself as a leading player in the premium travel gear segment. Financial performance is assessed through standard metrics such as revenue growth, operating margins, and same-store sales growth. Market valuation indicators such as the P/E ratio are used by analysts for comparative assessment within the retail and consumer goods sector. Overall fundamentals are influenced by consumer sentiment, retail industry cycles, raw material costs, and brand management capabilities.

b. Company Product Lines

  • Travel gear and luggage includes luggage trolleys, hard and soft suitcases, overnighters, duffel bags, gym bags, rucksacks, and messenger bags for business and leisure travel
  • Backpacks and business cases include laptop bags, backpacks, school backpacks, business briefcases, and professional carry solutions for daily use
  • Small leather goods include belts, wallets, cardholders, clutches, and other leather accessories for men and women
  • Women’s handbags include a wide range of fashion handbags, totes, sling bags, and clutches designed for contemporary style and functionality
  • Lifestyle accessories include gift sets, hygienic gears, and complementary travel and fashion accessories
  • Corporate solutions include customized promotional products and corporate gifting options for business clients

The product portfolio is structured to serve both domestic retail customers and institutional clients.

c. Company Revenue Model

  • Brand retail sales generate revenue through direct sales of travel gear, handbags, backpacks, and accessories to consumers via company-managed retail stores and e-commerce platforms
  • Licensed brand management and wholesale distribution contribute revenue through the sale of products under globally recognized licenses to multi-brand retail outlets and distributors
  • Manufacturing and contract production provide revenue through in-house manufacturing of branded products for the Indian market
  • Domestic and international market sales generate revenue through omni-channel operations and selective export opportunities

Revenue performance is primarily influenced by consumer spending on fashion and travel goods, retail footfall and e-commerce sales velocity, raw material costs, and brand strength.

d. Geographic Presence

  • Corporate and registered office situated in Indore, Madhya Pradesh
  • Domestic retail network serves customers across India through company-owned stores and e-commerce platforms
  • Manufacturing facilities located in India support production for both licensed and owned brands
  • Distribution network covers multi-brand retail outlets and wholesale channels across the country

e. Key Milestones

  • 2007: Incorporation of the company as Brand Concepts Private Limited
  • 2010: Established brand licensing agreements with international fashion brands
  • 2015: Expanded retail footprint and launched in-house labels Sugarush and The Vertical
  • 2018: Strengthened omni-channel presence, including e-commerce partnerships
  • 2020: Adapted product portfolio to changing consumer preferences post-pandemic
  • 2023: Continued expansion of licensed brand portfolio and retail network
  • 2025: Secured exclusive license for additional international lifestyle brands, expanding presence in premium travel gear and small leather goods segment
  • Recent years: Continued focus on brand portfolio management, retail expansion, and customer experience enhancement

f. Industry Perspective

The branded retail and fashion accessories industry is closely linked to consumer sentiment, disposable income levels, and lifestyle trends, particularly in the travel and premium luggage segment. Demand trends are influenced by economic activity, travel and tourism growth, urbanization, weddings and gifting seasons, and the shift toward organized and branded retail. The industry is also affected by fluctuations in raw material prices such as leather, textiles, and hardware components, along with retail rental costs and logistics expenses. The growth of e-commerce and omni-channel retail is reshaping distribution strategies and customer acquisition costs. Companies in the sector must manage fast-changing fashion cycles, inventory levels, retail expansion costs, and intense competition from both established brands and unorganized players while maintaining product quality and brand equity. These factors collectively influence financial performance and investor perception of firms like Brand Concepts.

Brand Concepts Limited Stock Market Presence: Listings & Index Representation

Brand Concepts Limited is listed on the National Stock Exchange (NSE) under the symbol BCONCEPTS and on the Bombay Stock Exchange (BSE) with the scrip code. Brand Concepts share price is actively traded on both exchanges. The company’s market presence is within the small-cap segment of the market. Due to its size and sector focus, Brand Concepts stock price is generally tracked by investors interested in the retail fashion, accessories, and consumer goods industry.

Brand Concepts Limited is part of several broad-based and sector-specific stock market indices, reflecting its position as a small-cap retail and consumer goods company in India. While it is not included in benchmark indices like the Sensex or Nifty 50, it is a constituent of wider market indices such as the BSE SmallCap and BSE Consumer Discretionary indices. Brand Concepts share price finds representation in these indices based on its market standing. Brand Concepts stock price presence in these indices helps investors track the company relative to other fashion, travel gear, and consumer retail companies.

Brand Concepts Limited Stock Performance and Share Price History

Brand Concepts share price on the NSE reflects its position as a licensed brand retailer and manufacturer of travel gear, handbags, and accessories in India. Its performance is qualitatively driven by factors such as retail store footfall across its network, management of raw material costs including leather and textiles, growth in e-commerce sales, and the ability to control operational expenses while scaling its licensed brand portfolio. Investors compare the Brand Concepts share price movement with other fashion accessory and luggage companies to assess relative strength.

These underlying factors become visible through real market movements across different time periods. Similar trends appear during earnings-driven price changes. Broader sector strength has also supported Brand Concepts share price. Beyond operational and sector influences, corporate actions such as the company’s acquisition of new brand licenses and expansion of its retail footprint can significantly affect share price movements by shaping future growth expectations. This shows how strategic initiatives may trigger short-term swings, even within a regulatory environment influenced by retail cycles, import duties, and consumer spending patterns.

While short-term movements respond to events and announcements, longer-term valuation trends are better captured by the stock’s annual high and low levels, offering context beyond daily or weekly changes. A notable peak indicates stronger consumer demand and stable margins, whereas a significant low aligns with market corrections or sector volatility. Brand Concepts share price extremes reflect the impact of consumer spending trends, global economic conditions, and earnings visibility, providing a framework for understanding historical performance.

Brand Concepts stock price behaviour mirrors the trading patterns of a small-cap retail company within India’s consumer goods ecosystem. The company’s diversified portfolio spanning premium licensed luggage, handbags, accessories, and lifestyle products has shaped its price history. Over recent years, Brand Concepts share price has experienced periods of sharp interest driven by strong results, followed by phases of consolidation.

The company’s performance has closely tracked India’s retail demand and travel industry recovery post-pandemic. Positive momentum appeared as travel bounced back, boosting demand for luggage and travel gear. Revenue from operations increased from the previous fiscal year to more recent periods, driven by strong demand for travel gear and expansion in the branded accessories segment. However, net profit declined in certain quarters compared to the same quarters in the prior year, reflecting the impact of higher operating costs and competitive pressures. Periods of high raw material costs and inflationary pressures on consumer spending have led to consolidation in Brand Concepts share price.

Despite ongoing retail challenges, Brand Concepts shares have shown resilience. The company’s multi-brand omni-channel approach and strategic expansion into owned brands has helped stabilize the stock.

Brand Concepts share price has declined for several recurring reasons. A drop in consumer confidence or a slowdown in travel and tourism spending directly impacts revenue and leads to selling pressure. Changes in government policy on retail FDI or import duties on finished goods can also cause Brand Concepts share price to fall. Moreover, increases in operational costs without matching sales growth compress margins, making the stock less attractive. Periods of global economic slowdown that affect discretionary purchases of fashion goods raise concerns about demand, leading to price declines. The stock remains sensitive to brand-specific performance. Broader market sell-offs in small-cap stocks also pull Brand Concepts share price down, regardless of the company’s individual performance. A reduction in footfall at its physical retail network would directly impact revenue, resulting in lower valuation.

Brand Concepts Limited Investor Relevance and Role in Portfolio

Brand Concepts Limited is a holding in small-cap and consumer goods sector portfolios, offering exposure to the branded luggage, handbag, and accessory retail market. Its inclusion in consumer indices underscores its importance in India’s organized retail fashion space. The company’s strategic brand licensing model, growing owned brand portfolio, and expanding retail footprint make it a consideration for long-term allocations.

Brand Concepts share price receives influence from the company’s ownership structure. Brand Concepts equity is held by a mix of promoters, institutional investors, and retail shareholders. Promoters hold a stable majority stake of around fifty-two percent of the company’s total shares, reflecting strong internal control. Promoters include Pradeep Maheshwari, Prateek Maheshwari, and other founding family members. Foreign institutional investors currently hold no stake. Domestic institutional investors hold a small fraction of the company’s shares. The public holds the remaining stake. This investor base, with stable promoter participation, underscores the company’s role as a holding in both domestic and focused portfolios concentrating on retail and licensed brands.

Beyond fundamentals and ownership, the stock is actively monitored in cash market segments, where trading volumes and delivery patterns reflect expectations on consumer demand, brand performance, and regulatory policy actions. The stock is available for trading on both major Indian exchanges, allowing investors to take positions based on their outlook for the retail sector. Market participants watch these trading indicators to gauge sentiment around quarterly results and policy announcements, such as changes in customs duties on luxury goods.

Technical indicators provide additional insight into short-term momentum shifts in Brand Concepts stock price. While these indicators are primarily used for near-term trading decisions, they also help investors and portfolio managers understand broader market sentiment and anticipate potential volatility, especially around key events or announcements. In the short term and weekly timeframe, the stock has exhibited price movements that correlate with broader consumer sector trends. The company’s debt to equity ratio reflects a moderate use of leverage. Return on equity and return on capital employed are at certain levels, and the company’s book value per share is a reference point for valuation.

Overall, Brand Concepts demonstrates a certain volatility profile compared to the broader market, with the stock generally considered to have moderate systematic risk. This makes it sensitive to broader market movements and sector-specific factors such as raw material price fluctuations, consumer sentiment, and retail demand cycles.

Brand Concepts Limited Sectoral Relevance and Peer Positioning

Brand Concepts Limited sector relevance stems from its over one-and-a-half-decade presence in the branded retail and fashion accessories industry, its position as a leading player in the premium travel gear and luggage segment, its portfolio of licensed international brands including Tommy Hilfiger Travel Gear, United Colors of Benetton, and Aeropostale, its in-house labels Sugarush and The Vertical, its product range encompassing luggage trolleys, backpacks, business cases, wallets, belts, women’s handbags, and lifestyle accessories, its strong omni-channel distribution network, and its growing retail footprint, establishing it as a focused small-cap fashion accessories provider serving India’s evolving consumer base. Peer comparisons with companies like VIP Industries, Safari Industries, Hidesign, and other travel gear and accessory firms focus on brand portfolio strength, retail distribution, gross merchandise value, and value-added product diversification rather than short-term stock moves. These benchmarks help investors assess operational scale, efficiency, and regulatory adherence. Institutional tracking of consumer spending trends, travel and tourism recovery, and government retail policies further highlights Brand Concepts positioning within India’s broader consumer goods market.

Brand Concepts market cap highlights its position as a small-cap player within India’s consumer retail sector. Based on recent data, the company’s market capitalization has moved in line with investor perceptions of growth potential following the post-pandemic travel recovery and brand licensing expansion. From earlier years through more recent periods, Brand Concepts market cap showed an increasing trend as the company expanded its brand portfolio and retail footprint, followed by phases of consolidation. This pattern reflects investor confidence during favourable retail cycles, followed by contraction during challenging periods impacted by margin pressures and rising operating costs. This decrease mirrors the correction in the share price from its annual high to recent levels.

Brand Concepts earnings trajectory demonstrates the impact of its operational execution in a competitive industry. In recent fiscal years, total income showed trends supported by the core licensed and owned brand business. Based on available data, the company’s revenue from operations increased from previous fiscal periods to more recent periods, driven by strong demand for its travel luggage and branded accessories. Total income moved upward over the same period. However, net profit declined in certain quarters compared to the same quarters in the prior year, reflecting the impact of higher operating costs and competitive pressures. Profit after tax has shown patterns aligned with operating leverage and cost management. The company’s domestic sales have grown in recent fiscal periods. Brand Concepts earnings have faced headwinds from fluctuating raw material costs, competitive pressures, and changing consumer preferences. However, the company has expanded its brand portfolio and expects continued improvements in the coming times.

Brand Concepts EPS provides insight into its operational performance and income generation from licensed products, owned brands, and retail. The company reported certain levels of basic EPS in recent quarters that showed movement compared to previous quarters. The trailing twelve-month EPS stands at a certain level. The company’s EPS for the last full fiscal year showed improvement compared to the prior fiscal year.

Brand Concepts P/E ratio reflects how investors perceive the company’s earnings relative to its revenue streams from retail, wholesale, and corporate sales. Based on available data, the current P/E ratio stands at a certain level compared to the industry average. The company’s profit after tax has shown improvement in certain periods. Quarterly performance has demonstrated movement, with profit after tax showing changes from earlier quarters to later quarters, accompanied by movement in total income on a quarter-on-quarter basis. Brand Concepts P/E ratio reflects how market sentiment evolves alongside the company’s operational performance in a competitive industry.

Summary

Brand Concepts Limited operates as a small-cap branded retail and fashion accessories company with a history spanning over fifteen years. Brand Concepts share price gets influenced by consumer sentiment, travel industry recovery, raw material costs, and the company’s ability to secure and manage brand licenses effectively. The company’s strong licensed and owned brand portfolio and omni-channel retail strategy support its market position. Brand Concepts stock price reflects operational execution within the competitive consumer goods sector. The ownership structure shows stable promoter holding of about fifty-two percent with minimal institutional participation and a significant retail majority.

Brand Concepts Shareholding Pattern

Held ByMar 2025Jun 2025Sep 2025Dec 2025Mar 2026Jun 2026
Promoter48.348.352.452.152.152.1
FII0.100000
DII1.30.50.20.20.20.3
Public50.251.247.447.647.647.6

Brand Concepts Delivery And Volume

PeriodCombined Delivery VolumeNSE+BSE Traded Volume AvgDaily Avg Delivery Volume %
Day7.56 K15.38 K49.11%
Week14.8 K25.35 K58.40%
1 Month18.06 K29.41 K61.39%
6 Month11.13 K17.41 K63.97%

Brand Concepts SWOT Analysis

Strengths12
Weakness15
Opportunity0
Threats0

Relative Outperformance versus Industry over 1 Month

PEG lower than Industry PEG

Stocks gaining versus previous close, open price and RSI

Relative Outperformance versus Industry over 1 Week

Relative Outperformance versus Industry over 1 Month

Overbought by Money Flow Index (MFI)

Growth in Net Profit with increasing Profit Margin (QoQ)

Book Value per share Improving for last 2 years

Companies with Zero Promoter Pledge

RSI indicating price strength

MACD crossed above zero line previous end of day

Top Gainers

Brand Concepts Corporate Action

Ex-Date
Dividend Amount
Dividend Type
Record Date
Instrument Type
19 Oct, 20230.5FINAL19 Oct, 2023Equity Share
29 Mar, 20230.5FINAL30 Mar, 2023Equity Share

Brand Concepts Stock Comparison

Financials
Price (₹)₹29.49₹226.50₹2.59₹300₹17.90₹93
% Change-2.42%2.84%4.86%-1.82%0.11%-0.03%
Revenue TTM (₹ Cr)₹199.95₹1,048.33-₹1,841.74₹16.18₹6,381.10
Net Profit TTM (₹ Cr)₹-12.74₹39.05-₹46.87₹-0.21₹-12.47
PE TTM-4.4018.80-49.60-69.80-53.10
1 Year Return-45.2-13.63-32.145.34-51.2-31.82
ROCE---10.362.715.69

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