Shankesh Jewellers IPO

Shankesh Jewellers Limited is a renowned player in the handcrafted gold jewellery industry, offering both bespoke customization and ready-to-wear products. The company’s clientele comprises prominent corporate entities, including Joyalukkas India Limited, Kalyan Jewellers India Limited, P. N. Gadgil & Sons Limited, Novel Jewels Limited (Aditya Birla Group), Bhima Jewellery Madurai, and several non-corporate clients such as Verma Jewellers and Sham Jewellers.

Business Model

The company operates primarily as a principal contractor, managing design, material sourcing, and finished jewellery production. Depending on the type of jewellery, production is outsourced to local karigars through job workers, ensuring end-to-end delivery aligned with client specifications. This asset-light model allows Shankesh Jewellers to focus on inventory management, design, and marketing, without significant investment in manufacturing infrastructure.

Product Portfolio

Shankesh Jewellers offers a wide range of 22-karat and 18-karat handcrafted gold jewellery, including:

• Bangles, bridal jewellery, chokers, jhumkas

• Long and short necklace sets, mangalsutras, rings, and combined sets

• Categories such as Antique, Semi-Antique, Calcutta, Temple, Gheru Polish, and Yellow/Rhodium/Rose Gold

All jewellery is BIS-hallmarked as per regulatory standards. The company also provides custom job work services, crafting pieces from client-supplied bullion and delivering finished products directly.

Legacy and Leadership

Founded by Mr. Kantilal Kheemraj Jain in 1992, the company evolved from a proprietary firm to Shankesh Jewellers Limited in 2025. It is currently managed by Mr. Kantilal Jain and his sons, Mr. Mahavir Kantilal Jain and Mr. Manoj Kantilal Jain, who continue to bring decades of industry experience and strategic leadership.

Operational Footprint

Shankesh Jewellers operates across India through a robust distribution network spanning 21 states and 4 union territories. In Fiscal 2025, the company served 457 customers, generating revenue of ₹14,038.26 million, reflecting a 32.21% year-on-year growth. Corporate clients accounted for 55.8% of revenue, with the remainder from non-corporate clients.

Skilled Workforce

The company collaborates with 87 job workers and over 66 specialized karigars, ensuring high-quality craftsmanship and stringent quality control. In-house designers develop new collections in line with market trends and customer preferences, enhancing product offerings and client satisfaction.

Through its asset-light model, legacy expertise, and diverse product range, Shankesh Jewellers Limited continues to strengthen its presence in India’s handcrafted gold jewellery market, serving both corporate and non-corporate clients efficiently.

Industry Outlook

The Indian handcrafted gold jewellery industry is experiencing significant growth, driven by cultural traditions, rising disposable incomes, and evolving consumer preferences. The market is projected to reach USD 122.34 billion by 2031, expanding at a CAGR of 5.09% from 2025 to 2031.

Market Dynamics

• Cultural Significance: Gold jewellery holds deep cultural importance in India, especially in weddings and festivals, leading to sustained demand.

• Consumer Preferences: There is a growing inclination towards lightweight and 18-carat gold jewellery, influenced by rising gold prices and changing lifestyles.

• Regional Concentration: The western and southern regions of India, including Mumbai, Surat, and Chennai, account for over 50% of the jewellery market share.

Product Trends

• Gold Jewellery: Continues to be the dominant segment, with necklaces being the largest revenue-generating product.

• Handcrafted Jewellery: The demand for handcrafted gold jewellery is increasing, as consumers seek unique and personalized designs.

• Customization Services: Companies offering customization services are gaining traction, catering to the desire for bespoke jewellery pieces.

Challenges

• Gold Price Volatility: Fluctuating gold prices can impact consumer purchasing decisions and affect sales.

• Economic Factors: Economic downturns can lead to reduced discretionary spending, affecting jewellery sales.

Conclusion

The Indian handcrafted gold jewellery market presents promising growth opportunities, with increasing demand for personalized and culturally significant products. Companies like Shankesh Jewellers Limited, which offer a diverse range of handcrafted gold jewellery and customization services, are well-positioned to capitalize on these trends and expand their market presence

How Will Shankesh Jewellers Limited Benefit

• Shankesh Jewellers Limited can leverage the growing demand for handcrafted gold jewellery across India to expand its market share.

• Rising preference for 18-karat and lightweight gold jewellery aligns with the company’s diverse product portfolio, enhancing sales potential.

• The company’s expertise in customization services positions it to capture consumers seeking personalized and unique jewellery designs.

• Its asset-light model allows efficient inventory management, design innovation, and timely delivery without heavy manufacturing investments.

• Strong relationships with over 66 specialized karigars ensure consistent craftsmanship quality and scalability to meet rising demand.

• Presence across 21 states and 4 union territories provides broad market access and revenue diversification.

• Association with reputed corporate and non-corporate clients strengthens brand credibility and repeat business opportunities.

• Ability to respond quickly to changing trends and customer preferences helps maintain competitiveness in a dynamic market.

• BIS-hallmarked products enhance consumer trust and regulatory compliance, supporting long-term growth.

Peer Group Comparison

• There are no comparable listed companies in India that engage in a business similar to that of the company. Accordingly, it is not possible to provide an industry comparison as per the DRHP.

Key Strategies for Shankesh Jewellers Limited

Capturing Market Opportunities

Shankesh Jewellers Limited aims to capitalize on the rapidly growing Indian jewellery market, projected to reach ₹11,548 billion by CY29. By aligning its handcrafted and customizable gold jewellery offerings with increasing middle-class disposable incomes, urbanisation, and evolving consumer preferences, the company seeks to expand its market share and strengthen its presence.

Leveraging Client Relationships

The company plans to deepen ties with existing corporate and non-corporate clients while pursuing new partnerships. By understanding client-specific requirements and tailoring products accordingly, Shankesh Jewellers Limited intends to enhance customer loyalty, secure recurring orders, and reinforce its position as a preferred B2B partner for handcrafted gold jewellery.

Scaling Operations and Capacity

To meet rising demand, Shankesh Jewellers Limited intends to expand operational capacity, optimize supplier networks, and leverage its asset-light production model. Scaling operations will enable the company to efficiently manage higher volumes, maintain quality standards, and deliver customized jewellery products across its PAN India client base.

Strengthening Financial Flexibility

The company aims to augment its working capital and reduce reliance on debt by allocating part of its IPO proceeds for repayment of working capital obligations. Enhanced financial flexibility will allow Shankesh Jewellers Limited to procure raw materials, manage inventory efficiently, and respond promptly to market growth opportunities.

Investing in Marketing and Brand Building

Shankesh Jewellers Limited will continue participating in key B2B exhibitions and trade shows, including IIJS and GJS, to showcase its product portfolio and connect with clients. Additionally, targeted marketing campaigns across social media, industry magazines, and store visits aim to increase brand awareness and stimulate client engagement.

Enhancing Digital Engagement

Through its mobile application and online presence, the company provides clients with a seamless browsing experience of its jewellery collections. This digital initiative supports its marketing efforts, facilitates client interactions, and strengthens the company’s visibility in the competitive handcrafted gold jewellery market.