Bajaj Auto to Acquire Full Control of Pierer Bajaj AG for ₹491.3 Cr via European Subsidiary

PUNE, May 25, 2025 – Bajaj Auto Limited (NSE: BAJAJ-AUTO, BSE: 532977) has announced a significant strategic acquisition, wherein its wholly owned Netherlands-based subsidiary, Bajaj Auto International Holdings BV (BAIH), will acquire full control of Pierer Bajaj AG (PBAG) the holding entity of Pierer Mobility AG and KTM AG, Europe’s leading motorcycle manufacturer.

Key Acquisition Details

The acquisition, disclosed under Regulation 30 of SEBI (LODR), marks a pivotal restructuring step and is aimed at restoring stakeholder confidence and enabling operational flexibility.

Regulatory Approvals Required

The transaction is subject to regulatory clearances including:

• Austrian/EU merger control approvals
• Austrian foreign investment regulations
• Austrian Takeover Commission clearance

Strategic Rationale

“This acquisition is a critical step in realigning governance and rebuilding the KTM business. It opens the door for deeper restructuring and future partnerships,” stated the company.

Upon completion, the Pierer Group will exit PBAG, and Bajaj Auto will gain full control of PMAG and its premium motorcycle brands: KTM, Husqvarna, and GASGAS.

Corporate Structure & Interest

• PBAG holds a 74.94% stake in Pierer Mobility AG (PMAG), which in turn controls KTM AG.
• BAIH is a 100% subsidiary of Bajaj Auto.
• Promoter and MD Rajiv Bajaj serves on PBAG’s Supervisory Board.

Despite the indirect involvement of group entities, Bajaj Auto has clarified that:

• The deal is at arm’s length.
• It does not fall under related party transactions as per SEBI regulations.

Financial Highlights of PBAG (FY25)

With this acquisition, Bajaj Auto aims to reposition itself as a global EV and performance motorcycle leader, signaling long-term commitment to international growth and brand consolidation.

REF: https://nsearchives.nseindia.com/corporate/xbrl/REG30_Restructuring_1450126_24052025051942_WEB.xml