Bodhi Tree Secures Assam Digital Content Platform Mandate; Shares Rise

Mumbai, June 24: Bodhi Tree Multimedia Ltd has secured a strategic mandate from the Government of Assam for the development, launch and long-term management of the state’s official digital content platform, marking a significant expansion beyond its traditional content production business.

The company said the project will involve building and operating a dedicated digital destination focused on regional entertainment, cultural programming, heritage content, live events, films, music and creator-led storytelling. The platform is expected to serve audiences within Assam as well as viewers seeking Assamese content across India and overseas.

Unlike conventional content production assignments, the mandate gives Bodhi Tree a larger role spanning platform development, content strategy, audience engagement, subscription management and monetisation architecture. The company believes this will create a more recurring and scalable revenue model over time.

Management described the project as an important step in its evolution from a content creator into a technology-enabled media and digital infrastructure player.

Move Opens New Growth Avenue Beyond Content Production

The mandate comes as governments increasingly explore digital platforms to preserve, promote and monetise regional culture, language and heritage assets.

For Bodhi Tree, the opportunity extends beyond a single project. The company sees the Assam platform as a potential blueprint that could be replicated across other states pursuing digital cultural initiatives and citizen engagement programmes.

The platform will be powered through technology partnerships and cloud-based infrastructure designed to support large-scale content delivery and audience growth. According to the company, the core technology architecture has already reached an advanced stage, with current efforts focused on branding, content onboarding and ecosystem development.

Management said the project aligns with its broader strategy of building platform-led businesses that generate long-term engagement and recurring revenue streams rather than relying solely on content commissioning assignments.

Stock Market Snapshot

Investors appeared to welcome the development, which signals diversification into digital platform ownership and management.

As of 14:29 IST on June 24, 2026, Bodhi Tree Multimedia shares were trading at ₹6.19, up ₹0.14 or 2.31% for the session. The Bodhi Tree Multimedia share price remained in focus as the market assessed the potential long-term value of the Assam government mandate.

While the company did not disclose the financial value of the contract, investors often view government-backed digital infrastructure projects favourably because of their potential for long-duration engagement and recurring business opportunities.

About The Company

Bodhi Tree Multimedia is engaged in content creation, production and distribution across television, OTT and digital platforms. Over the years, the company has built capabilities across content development, monetisation and audience engagement through a network of creative studios and technology-led platforms.

The company has increasingly focused on integrating media, technology and digital distribution as it seeks to build scalable businesses beyond traditional content production.

Conclusion

The Assam government mandate represents a strategic shift for Bodhi Tree Multimedia into platform ownership and digital ecosystem management. Beyond creating a state-backed content destination, the project offers the company an opportunity to establish a recurring revenue model and strengthen its position at the intersection of media, technology and digital infrastructure. Investors will watch how the platform is rolled out and whether similar opportunities emerge in other states.

Source:

• https://www.nseindia.com/get-quote/equity/BTML/Bodhi-Tree-Multimedia-Limited
• https://nsearchives.nseindia.com/corporate/BTML_24062026141013_BodhiTreeMultimediaAssamMOUrelease.pdf