Cash Ur Drive Marketing Shares Rise 2% After Winning ₹40 Crore Ad Rights for Pune Electric Buses

New Delhi, October 13, 2025 – Cash Ur Drive Marketing Limited (NSE: CUDML) stock rose more than 2% during Monday’s trading session following the company’s announcement of having received a Letter of Award (LOA) for exclusive advertising and branding rights on electric buses under Olectra Greentech Limited’s projects with Pune Mahanagar Parivahan Mahamandal Limited (PMPML).

Project Details and Scope

The five-year agreement presents a potential top-line value of about ₹40 crore and enhances the company’s presence in India’s growing electric mobility advertisement market. Cash Ur Drive Marketing will set up, maintain, and run advertisement boards on 151 electric buses as per the LOA, with scope for increase as the fleet capacity is expanded. The project is expected to enhance recurring revenue visibility through technology-driven and green advertising platforms.

Management Commentary

Raghu Khanna, Managing Director, Cash Ur Drive Marketing, said:

“This PMPML LOA under the Olectra Greentech project is a strategic milestone that strengthens our presence in the electric mobility ad space. It emphasizes our leadership in transit and out-of-home media and supports India’s clean and smart transport push. The project will give us multi-year revenue visibility and strengthen our sustainable ad bouquet.”.

Stock Performance

Following the announcement, Cash Ur Drive Marketing’s shares were quoted at ₹144.00, an increase of 2.16% as of 3:00 pm IST. The company has a 52-week range of ₹130.00 to ₹165.00, with a market cap of approximately ₹252.25 crore and a free-float market cap of ₹47.95 crore. The company is listed on the NSE SME platform since August 7, 2025, and is categorized under the Advertising & Media Agencies industry.

About Cash Ur Drive Marketing Limited

Founded in 2009 and headquartered in Chandigarh, Cash Ur Drive Marketing Limited is one of the leading Indian outdoor and transit advertising companies. The firm offers vehicle branding, metro and railway brand positioning, airport promotions, and digital out-of-home (OOH) solutions. The company is committed to expanding operations with innovation, sustainability, and technology-backed media formats to increase reach in the changing ad environment.

REF: https://nsearchives.nseindia.com/corporate/CASHURDRIVE_13102025122541_IntimationUnderReg30lodr.pdf

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