Choice International Expands Wealth Management Footprint, Adds ₹635 Crore AUM Through Strategic Acquisitions

Mumbai, 23 October 2025: Choice International Limited (BSE: 531358 | NSE: CHOICEIN) has strengthened its wealth management operations, acquiring multiple businesses to add a cumulative Assets Under Management (AUM) of ₹635 crore. This move positions the company for a wider market reach and deeper client engagement across India’s growing financial services sector.

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With a pan-India presence spanning 211 branches, Choice serves over 14 lakh clients and collaborates with more than 63,000 business associates, ranking among the top 20 brokers in the country. The company is certified as a Great Place to Work and holds ISO certifications for operational excellence and data security.

Choice International Acquires Fintoo Group Distribution, Adding ₹300 Crore AUM Nationwide

Choice International has entered definitive agreements to acquire the distribution business of the Fintoo Group, which includes wealth products, insurance products, Alternative Investment Funds (AIFs), and Portfolio Management Services (PMS) managed under Mihika Financial Services Private Limited and Mihika Insurance Marketing Firm LLP. This acquisition contributes approximately ₹300 crore in incremental AUM, expanding Choice’s pan-India footprint in digital-first wealth distribution and insurance services.

The acquisition also includes Fintoo’s insurance distribution team, client base, IT infrastructure, and support systems, enabling seamless integration into Choice’s existing operations and enhancing operational efficiency.

Glory Prime Wealth Pvt Ltd Acquisition Strengthens Western India Presence with ₹210 Crore AUM

Choice International further bolstered its Western India presence by acquiring Glory Prime Wealth Private Limited, a Pune-based wealth distributor managing ₹210 crore AUM. The move significantly broadens Choice’s affluent and emerging affluent client base in Maharashtra and neighbouring regions.

This strategic expansion reflects the company’s aim to consolidate its distribution network, enhancing client access to diversified investment products and enabling economies of scale in advisory and operational functions.

Himachal Pradesh Mutual Fund Distributors Merge Adds ₹125 Crore AUM, Expanding Northern India Reach

In Northern India, Choice International formed a strategic business association with four Himachal Pradesh-based mutual fund distributors. Their merged operations contribute an additional ₹125 crore AUM, enabling Choice to strengthen its presence in the region and capture emerging market opportunities in wealth management.

By integrating these distributors, Choice benefits from established local client relationships, operational know-how, and expanded service offerings in mutual funds and advisory services.

Management Highlights Strategic Synergies and Growth Potential

Arun Poddar, Group CEO of Choice International Limited, stated: “This investment aligns perfectly with our strategy of expanding Choice’s presence across the wealth and investment management value chain. Fintoo’s digital-first approach and strong client base, coupled with the robust distribution franchise of Glory Prime, will accelerate our plans to build a scalable, integrated platform that delivers superior value and convenience to investors. We continue to explore more such synergistic opportunities to strengthen our leadership in the wealth management space.”

Choice International Share Price Dips Marginally After Expansion Announcement

As of 2:04 PM IST on 23 October 2025, Choice International Ltd share price was trading at ₹812.40, down ₹7.90 or 0.96% from the previous close. The stock opened at ₹823.00, touched an intraday high of ₹823.40, and a low of ₹811.10 during the afternoon session. The company’s market capitalisation stood at ₹16,680 crore, with a price-to-earnings (P/E) ratio of 92.61. The share price movement followed the company’s announcement of adding ₹635 crore in Assets Under Management (AUM) through multiple acquisitions.

Choice International’s latest acquisitions, adding ₹635 crore AUM, reinforce its integrated wealth management strategy, expand its regional reach, and enhance operational capabilities. These moves underscore the company’s commitment to creating a scalable, client-focused platform capable of servicing India’s diverse wealth management market.

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