New Delhi, September 22 – Daily essentials and food products are set to become more affordable starting today, as top fast-moving consumer goods (FMCG) companies have slashed prices in line with the revised Goods and Services Tax (GST 2.0) structure.

The price cuts span a wide basket of household and food items, including soaps, shampoos, baby diapers, toothpaste, razors, ghee, butter, coffee, chocolates, juices, and ice cream. The move is expected to give a major push to consumption ahead of the festive season beginning with Navratri.

GST 2.0 Framework

Under GST 2.0, the earlier four slabs of 5, 12, 18, and 28 percent have been reduced to two – 5 percent and 18 percent. Most daily essentials and food products have been brought under the lower 5 percent bracket, except detergents and cosmetics, which remain under 18 percent.

Industry body FICCI estimates that while GST 2.0 may result in short-term revenue loss, it will drive long-term consumption growth, compliance, and wider tax coverage.

Key Price Reductions Across Companies

Dabur

• Real Juice (1L): ₹122, down from ₹130
• Chyawanprakash (900g): ₹440, down from ₹475
• Dabur Red & Meswak Toothpaste (200g): ₹135, down from ₹153
• Hajmola (120 tabs): ₹65, down from ₹70

Nestle India

• Maggi (600g, up from 500g pack): ₹116, down from ₹120
• Nescafe Classic (45g): ₹235, cut by ₹30
• Nescafe Gold: ₹755, down by ₹95

ITC

• Savlon (100ml): ₹374, down from ₹400
• Cow Ghee (1L): ₹1,010, down from ₹1,080
• Sunfeast Marie Light (956g): ₹150, down from ₹170

Varun Beverages (PepsiCo distributor)

• Tropicana Apple Juice (1L): ₹105, down from ₹115
• Slice Mango Juice (1.2L): ₹65, down from ₹70
• Aquafina (1L): ₹18, down from ₹20

Amul

• Butter (100g): ₹58, down from ₹62
• Ghee (1L): ₹610, down from ₹650
• Paneer (200g): ₹95, down from ₹99
• Ice cream range: ₹9-₹550, earlier ₹10–₹600

Ferrero

• Nutella (350g): ₹399, down by ₹50
• Ferrero Rocher (300g): ₹879, down by ₹100

RCPL (Reliance Consumer Products Ltd)

• Cow Ghee (1L): ₹750, down by ₹50
• Glimmer & Get Real Soaps (pack of 5): ₹120, down from ₹135

Procter & Gamble

• Vicks Action 500 & Inhaler: ₹64, down from ₹69
• Price cuts also across Head & Shoulders, Pantene, Pampers, Gillette, Old Spice, Oral-B

Emami

• Reduced prices on Boroplus, Navratna Oil, Zandu Balm, and other key products

HUL

• Dove Shampoo, Horlicks, Kissan Jam, Bru Coffee, Lux, and Lifebuoy soaps to be cheaper from today

Impact on Consumers

With companies already dispatching products with revised MRPs to distributors, e-commerce warehouses, and kirana stores, the benefit is expected to reach consumers immediately. Existing inventories have also been aligned through trade discounts and promotional schemes.

The widespread price cuts, timed with the onset of festive demand, are expected to provide households with significant savings while offering FMCG companies a chance to reignite sales momentum after a period of sluggish urban consumption and high food inflation.

Disclaimer: At HDFC SKY, we take utmost care and due diligence in curating and presenting news and market-related content. However, inadvertent errors or omissions may occasionally occur.

If you have any concerns, questions, or wish to point out any discrepancies in our content, please feel free to write to us at content@hdfcsec.com.

Please note that the information shared is intended solely for informational purposes and does not make any investment recommendations