Kouzina Takes Over Swiggy’s Bowl Company, Homely & More to Scale Operations

Kouzina Food Tech, one of India’s fastest-growing food service startups, has entered into a strategic deal with food delivery giant Swiggy. As part of the agreement, Kouzina will now exclusively manage operations, innovation, and growth for Swiggy’s flagship digital brands. The Bowl Company, Homely, Soul Rasa, and Istah. Over time, Kouzina will gain complete ownership of these brands upon meeting certain pre-agreed conditions.

What’s in the Deal?

Under the agreement, Kouzina would gain sole operational control over Swiggy’s hit brands, operating them end-to-end. This would involve scaling them through Kouzina’s asset-light growth model. Upon achieving pre-agreed milestones, Kouzina would take full ownership of the brands.

CEO & VP Quote:

Kouzina’s Big Win

“This agreement solidifies our dominance in Indian food services,” stated Kouzina’s Co-founder & CEO, Gautam Balijepalli. “The Bowl Company already cracked affordability, as well as consistency. Now, we plan to take these businesses into new cities and audiences.”

Swiggy’s Take

VP at Swiggy, Arpit Mathur, stated that the acquisition helps Kouzina spur the growth of these popular brands. “These businesses bridged gaps in India’s food-delivery space and now, Kouzina is perfectly poised to take them further,” he added.

Future Outlook:

Kouzina is riding strong market momentum and aims to go public within the next five years.

About Kouzina:

Founded by IIT/IIM alumni and former leaders from Ola, Flipkart, and Amazon, Kouzina is building India’s most loved digital food brands across cloud kitchens, QSRs, and instant delivery formats with the backing of marquee investors.

Swiggy’s Stock Performance:

Swiggy has witnessed a total of 31% dip in the last year, 42% dip YTD, and 8% dip in the last month.