Marico Enters Hair-Cleansing Category With Protein Shampoo Range; Shares Gain 0.81%

Mumbai, May 26: Marico Limited has announced its entry into the hair-cleansing segment with the launch of Parachute Advanced Protein Shampoo, marking a significant category extension for one of its flagship brands.

According to company release, the launch expands Parachute Advanced beyond hair oils into shampoos, leveraging the brand’s strong equity in hair care and coconut-based formulations.

The new range combines coconut milk with natural ingredients and is positioned around preventing protein loss in hair. Marico said the portfolio includes variants addressing concerns such as hair fall control, shine and damage repair.

The company has introduced eight variants across multiple pack sizes ranging from 80 ml to 1.2 litres, targeting consumers across general trade, modern retail and e-commerce channels.

Stock Market Snapshot

Marico shares traded in positive territory following the announcement.

As of 3:31 p.m. IST on May 26, 2026, the stock was trading at ₹830.00, up ₹6.65 or 0.81% from the previous close.

The Marico share price remained firm as investors assessed the company’s expansion into one of India’s largest personal care categories and its potential to unlock incremental growth opportunities.

The launch comes as FMCG companies increasingly focus on premiumisation and category expansion to drive volume and value growth.

Strategic Expansion Into A Large Consumer Category

Marico described the move as one of its most significant category extensions in recent years.

The company noted that India’s shampoo market is estimated at more than ₹10,000 crore and continues to grow at 9-10% annually. By entering the segment under the Parachute Advanced brand, Marico aims to tap into a large consumer base while increasing the brand’s relevance across the broader hair-care routine.

Management said the product has received encouraging early consumer response and is expected to become an important contributor to the overall growth of the Parachute Advanced franchise.

The company believes its strong distribution network, brand recognition and marketing capabilities will support the rollout of the new range.

Company Background

Marico is one of India’s leading FMCG companies with a portfolio spanning beauty, wellness, edible oils and personal care products.

Its key brands include Parachute, Saffola, Nihar Naturals, Livon, Beardo, Set Wet and several international labels. During FY2025-26, the company reported turnover of ₹136.1 billion from operations across India and international markets.

Marico’s strategy has increasingly focused on premium personal care products, innovation-led growth and expansion into adjacent categories with strong consumer demand.

Conclusion

The launch of Parachute Advanced Protein Shampoo marks Marico’s formal entry into the hair-cleansing segment and broadens the scope of one of its strongest consumer brands.

With the shampoo market offering a sizeable growth opportunity and premiumisation trends continuing across personal care, the company is positioning itself to capture a larger share of consumer spending within the hair-care category.

Source:

• https://www.nseindia.com/get-quote/equity/MARICO/Marico-Limited
• https://nsearchives.nseindia.com/corporate/marico_26052026135403_SEIntimation.pdf