Meesho Share Price Up 5.47%; Launches AI Assistant ‘Vaani’ Aimed at Non-Metro Markets

Mumbai, March 24: Online shopping platform, Meesho has introduced ‘Vaani – Your Meesho Dost’, a conversational voice-based shopping assistant powered by generative AI, as it looks to make online shopping more intuitive.

The company, in its exchange disclosure, said the assistant is built to mirror how people shop in the physical world. Instead of navigating filters and search bars, users can simply speak, ask questions and refine their choices through a back-and-forth interaction.

The product is aimed especially at users who are more comfortable speaking than typing. This includes a large segment of shoppers in non-metro markets where digital interfaces can sometimes feel restrictive.

Stock Market Snapshot

Meesho share price was at ₹149.63, up 5.47% as of 13:57 IST on March 24, 2026, according to exchange data. The stock opened at ₹144.97 and moved higher through the session, touching ₹152.30 at the upper end.

The Meesho share price reaction reflects optimism around the company’s focus on AI-led innovation. While such launches do not immediately impact earnings, they often signal how companies are positioning themselves for the next phase of growth.

Designed To Simplify Discovery To Purchase

Vaani is built to assist users across the entire shopping journey. It understands intent through conversation, asks follow-up questions and surfaces relevant product options without requiring extensive browsing.

The assistant also helps users make decisions by bringing in contextual information such as reviews, product details and comparisons. It extends support through checkout steps, including payment selection and delivery confirmation.

Behind the scenes, the system uses a multi-agent AI framework and edge computing capabilities to ensure faster response times and smoother interactions.

Focus On Accessibility And Regional Reach

A key feature of the assistant is its ability to understand regional language nuances, making it more accessible to a broader user base.

Meesho has consistently focused on users beyond large urban centres. The move towards voice-based interaction fits into that strategy by reducing friction for first-time or less digitally fluent users.

Early indicators shared by the company point to strong engagement, with users showing comfort in interacting through voice and completing transactions more efficiently.

Long-Term Bet On Conversational Commerce

The launch of Vaani reflects a broader shift within Meesho towards embedding AI across its platform, from discovery to logistics.

While the immediate financial impact remains uncertain, the direction is clear. The company is betting on conversational commerce as a way to make online shopping feel more natural and less transactional.

For now, the market response suggests that investors are taking note of that shift, even as execution and adoption will determine the long-term outcome.

Sources: https://nsearchives.nseindia.com/corporate/MEESHO_24032026134956_IntimationPressrelease24March2026.pdf