Mutual Fund Venture Begins: Choice International Receives SEBI Nod

Mumbai, August 1, 2025 — On Friday, Choice International Limited (BSE: 531358, NSE: CHOICEIN) got clearance from the SEBI to commence its mutual fund business under the brand name Choice Mutual Fund. This move will enable Choice International to serve a broader investor base through its financial services, in addition to its established presence in broking and distribution, advisory, and wealth management.

Choice International Limited Share Price Movement

As of 1 August 2025, 5:30 pm, the share price of Choice International Limited closed at ₹752.80, down 940 (1.25%).23%), from its previous close of ₹762.20. The share opened at ₹761.90 and had an intraday high of ₹765.00 and a low of ₹751.00.

Strategic Rollout of Passive Products

In a statement, the company confirmed it will adopt a phased launch strategy starting with passive investment offerings, including Index Funds and Exchange Traded Funds (ETFs).

“This approval marks a significant milestone in the expansion of our financial services portfolio,” said Arun Poddar, CEO, Choice International Ltd. He further added “We aim to build a stable, scalable, and professionally managed AMC under a strong regulatory and governance framework.”

The move positions Choice to tap into the growing passive investing market in India, which has seen increasing traction among retail and institutional investors alike.

Market Vision & Expansion Strategy

Choice Mutual Fund is expected to cater to retail, emerging affluent, and institutional investors with an emphasis on:

• Goal-based investing
• Systematic Investment Plans (SIPs)
• Broad-market index exposure

Backed by a Pan-India presence, a technology-led distribution model, and a focus on strong governance, the fund house aims to bridge the gap between traditional advisory and modern investment products.

Company Background

Choice International Ltd, headquartered in Mumbai, is a diversified financial services conglomerate active across finance, engineering, and consulting. The group is registered with all key Indian financial market regulators, including SEBI, RBI, IRDAI, AMFI, and is a depository participant with CDSL and NSDL.

Choice International Limited, founded in 1993, offers a wide array of services, including broking and distribution, investment banking, financial services to businesses, regulatory compliance advisory, retail loan distribution, and mutual fund and insurance distribution. Registered as a Non-Banking Financial Company (NBFC) with the RBI, it operates through various subsidiaries and brands under the “Choice Group” umbrella.

REF: https://nsearchives.nseindia.com/corporate/CHOICE_01082025161800_upload_f.pdf

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