Nandani Creation Shares Rise Nearly 7% After Partnership With Reliance Retail 

Mumbai, April 23: Shares of Nandani Creation Ltd. rose nearly 7% Thursday after the apparel maker announced a retail partnership with Reliance Retail’s Fashion Factory chain to expand the offline presence of its Jaipur Kurti brand. 

In an exchange filing, the company said its products will be available across more than 25 Reliance Fashion Factory stores. The partnership strengthens Nandani Creation’s offline distribution channel and provides access to Reliance Retail’s value‑focused apparel platform. 

Reliance Fashion Factory operates in the discount retail segment, offering branded clothing at competitive prices. For Nandani Creation, the tie‑up is expected to support more efficient inventory movement and improve stock visibility across physical retail locations. 

Nandani Creation Stock Snapshot 

Nandani Creation shares were trading at ₹33.75 as of 11:36 a.m. IST, up 6.91%, compared with the previous close of ₹31.57, according to exchange data. The stock strengthened through the morning session after an uneven start. 

The company said the partnership is aimed at improving inventory rotation, optimising stock levels and enhancing alignment between supply and demand. The move is also expected to broaden the brand’s reach among value‑conscious consumers without altering its core positioning. 

Nandani Creation operates in the women’s ethnic wear segment under the Jaipur Kurti brand. Founded in 2012, the company built its early presence through online marketplaces and direct‑to‑consumer channels, before expanding selectively into offline retail. 

The company continues to focus on a hybrid distribution strategy, combining digital platforms with physical retail partnerships to improve operational efficiency and working capital management. 

Source: 

https://www.nseindia.com/get-quote/equity/JAIPURKURT/Nandani-Creation-Limited 

https://nsearchives.nseindia.com/corporate/JAIPURKURT_23042026110118_PRESSRELEASENCL.pdf