Prithvi Exchange Launches ICONIC Forex Card; Shares Slip

Mumbai July, 22: Prithvi Exchange (India) Ltd. has expanded its product suite with the launch of the ICONIC Forex Card, a multi-currency prepaid travel card aimed at Indian travellers heading overseas for business, education and leisure.

The company announced the launch through a regulatory filing, describing the product as a next-generation forex card designed to simplify international spending while reducing reliance on cash. The card supports transactions in 23 major foreign currencies and is targeted at frequent flyers, students, business travellers and holidaymakers.

According to the company, the new offering comes with a companion mobile application that allows users to manage balances, track transactions, control card usage and access self-service features. Cardholders will also receive destination-based offers, welcome benefits, complimentary insurance coverage and international travel SIM and eSIM benefits. Prithvi Exchange added that customers will have access to round-the-clock WhatsApp support.

Managing Director Pavan Kumar Kavad said the launch reflects the company’s focus on offering secure and technology-driven payment solutions that make international travel more convenient and rewarding.

Travel Payments Become A Bigger Focus

The launch marks another step in Prithvi Exchange’s effort to broaden its portfolio beyond traditional foreign exchange services as demand for digital travel payment solutions continues to rise.

The company, which has operated in the foreign exchange business for more than three decades, said the product has been developed to give customers greater flexibility while travelling abroad by combining prepaid forex functionality with digital account management and value-added travel benefits.

Prithvi Exchange also said it currently has a presence across 26 Indian cities and plans to expand its network further in India and overseas.

Stock Market Snapshot

Prithvi Exchange share price was trading at ₹1,290.90, down 0.77%, as of 2:27 PM IST on July 22.

The stock remained under pressure during the afternoon session even as the company unveiled its latest consumer-facing product.

Company Background

Prithvi Exchange (India) is an RBI-authorised Category II foreign exchange dealer providing forex and travel-related financial solutions. Its offerings include foreign currency exchange services and travel payment products for retail and business customers. The company has built a nationwide presence over the past 31 years and is focusing on expanding its digital payments ecosystem for international travellers.

Conclusion

The ICONIC Forex Card broadens Prithvi Exchange’s presence in the travel payments segment by combining multi-currency functionality with digital controls and travel-related benefits. While the launch does not have an immediate financial implication, it reflects the company’s strategy of diversifying its product portfolio and strengthening customer engagement in the outbound travel market.

Source:

• https://www.bseindia.com/stock-share-price/prithvi-exchange-india-ltd/prithviexch/531688
• https://www.bseindia.com/xml-data/corpfiling/AttachLive/bcf8f6cf-ef34-4218-afd6-649de5ca21b4.pdf