PSU Banks Lose Gold Loan Sourcing Share As Private Banks, NBFCs Gain Traction: Report

Mumbai: Public sector banks’ dominance in gold loan sourcing is gradually facing pressure as private banks and NBFCs gain traction, supported by stronger distribution reach, faster turnaround times, and changing customer preferences, according to an Experian report titled ‘Gold Loans in Transition: Market Evolution & Consumer Patterns’.

“The market structure is gradually shifting toward private and NBFC-led sourcing, highlighting stronger distribution reach, faster turnaround times, and growing customer preference for non-bank lenders in the gold loan segment,” the report said.

According to the report, public sector banks’ share of the gold loan market based on sourcing value declined to 37 per cent in Q4FY26 from 45 per cent in Q4FY25 and 53 per cent in Q2FY26. In contrast, NBFCs increased their market share to 44 per cent in Q4FY26 from 33 per cent a year earlier and 22 per cent in Q2FY25.

“Among financial institutions, NBFCs have emerged as the fastest-growing lender category, steadily gaining market share over the past few quarters and overtaking public sector banks in sourcing contribution by FY26 Q4. Public sector banks, although still a significant contributor, have consistently ceded market share, reflecting increasing competitive pressure from agile NBFC lenders,” the report added.

Further, public sector banks continue to dominate the Priority Sector Gold Loans (PSGL) market, holding around 88 per cent market share in Q4FY26, despite a 2 per cent year-on-year decline. PSGL contributed around 42 per cent to their gold loan sourcing value in FY26.

Public sector banks continue to lead the market in this segment by leveraging their extensive branch networks and deep rural presence. Meanwhile, private sector banks and small finance banks are also increasing their exposure as part of a broader shift toward low-risk, high-return secured retail assets, the report said.

The shift comes as PSGL gains importance, with the segment increasingly emerging as a growth opportunity for lenders. “PSGL is increasingly being viewed by lenders as a stable, scalable, and regulation-aligned growth opportunity,” the report said.

The report highlighted that PSGL growth is being supported by new customer acquisition across rural, semi-urban, and underserved borrower segments, indicating wider financial inclusion opportunities. “Incremental portfolio growth in the PSGL segment is being supported more by sustained new business generation rather than reliance on portfolio renewals alone,” it said.

Experian also noted that gold loans are moving toward higher-value lending, with growth increasingly driven by rising ticket sizes rather than just an expansion in loan volumes. “Gold loan growth is increasingly being driven by rising ticket sizes rather than pure volume expansion, reflecting a clear shift toward higher-value lending,” the report said.

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