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Purple Style Labs Shares Fall 7% on Debut
Authored By HDFC SKY | Published at: Sep 7, 2026 10:54 AM IST
Purple Style Labs listed at a 7% discount but traded at ₹576, slightly above its ₹575 IPO price after the ₹680 crore issue saw 1.19× subscription.

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Mumbai, September 7, 2026: Purple Style Labs listed at 7% discount to IPO price on Monday, opening at Rs 535 on the NSE.
At 10:17:15 AM IST on September 7, 2026, Purple Style Labs shares were trading at ₹576 on BSE and NSE, compared with the opening price of ₹535. The stock was 7.66% above its opening level and 0.17% higher than the IPO price of ₹575.
The movement came after the company’s ₹680 crore IPO, which was entirely a fresh issue of 1,18,26,086 shares. The issue received an overall subscription of 1.19 times, according to the final allotment data.
The stock opened at ₹535 against the issue price of ₹575. It touched a session high of ₹588.90 and a low of ₹515.85, while the volume-weighted average price (VWAP) stood at ₹558.44 at the time of the market snapshot.
At ₹576, the shares were ₹41, or 7.66%, above the opening price. Compared with the IPO price, the stock was ₹1 higher, representing a 0.17% gain.)
₹680 Crore IPO Received 1.19 Times Subscription
Purple Style Labs’ IPO was offered in the ₹546–575 price band, with the issue price fixed at ₹575 per share. The issue was entirely a fresh capital offering comprising 1,18,26,086 shares.
The final allotment data showed applications for 1,40,60,358 shares against the total issue size of 1,18,26,086 shares. This translated into an overall subscription of 1.19 times.
The IPO received 61,333 applications across investor categories.
QIB Portion Was Subscribed 1.20 Times
The qualified institutional buyer (QIB) category accounted for 75% of the issue, with 88,69,566 shares allocated to the segment. The total QIB portion was subscribed 1.20 times.
Within the QIB category, anchor investors were allotted 53,21,739 shares, while the portion available to QIBs excluding anchors was 35,47,827 shares. The QIB ex-anchor portion was subscribed 1.50 times.
NII Category Saw 0.87 Times Subscription
The non-institutional investor (NII) category was allocated 17,73,912 shares, representing 15% of the issue. The segment was subscribed 0.87 times in the final allotment data.
The portion for applications above ₹10 lakh was subscribed 1.04 times, while the portion for applications below ₹10 lakh was subscribed 0.53 times.
Retail Investors Subscribed 1.59 Times
Retail investors were allocated 11,82,608 shares, equivalent to 10% of the issue. The category received applications for 18,77,694 shares and was subscribed 1.59 times.
The minimum retail application was 26 shares, requiring an investment of ₹14,950 at the upper end of the price band. Applications could be made in multiples of 26 shares.
Fresh Issue Formed Entire ₹680 Crore Offer
Purple Style Labs raised the entire ₹680 crore through a fresh issue of 1,18,26,086 shares. There was no offer-for-sale component in the IPO.
A fresh issue involves the company issuing new shares to raise capital. The proceeds therefore accrue to the company, unlike an offer for sale, where existing shareholders sell their holdings.
QIBs Received 75% Of Total Issue
The IPO structure provided for 75% of the total issue to qualified institutional buyers, 15% to non-institutional investors and 10% to retail investors.
The QIB allocation included 45% of the total issue for anchor investors and 30% for QIBs excluding anchors. The NII allocation comprised 10% for applications above ₹10 lakh and 5% for applications below ₹10 lakh.
Anchor Investors Invested ₹306 Crore
Purple Style Labs raised ₹306 crore from anchor investors on August 28, 2026, ahead of the public issue. The anchor allocation comprised 53,21,739 shares at the issue price of ₹575.
As per the issue details, 50% of the anchor shares are subject to a lock-in until October 3, 2026, while the remaining shares have a lock-in period ending December 2, 2026.
Purple Style Labs Shares Trade 0.17% Above Issue Price
At ₹576 as of 10:17:15 AM IST on September 7, 2026, Purple Style Labs shares were ₹1 above the ₹575 IPO price, translating into a 0.17% gain.
The stock’s session range at the time of the market snapshot was ₹515.85–₹588.90. The VWAP stood at ₹558.44, placing the traded price above the session’s average traded level.
Final Subscription Reached 1.19 Times
The final allotment data showed total subscription of 1.19 times. The QIB category recorded 1.20 times subscription, while QIBs excluding anchor investors recorded 1.50 times.
The NII category was subscribed 0.87 times and the retail portion 1.59 times. The final allotment table recorded 47,413 allottees across categories.
Purple Style Labs Listing Follows ₹575 Issue Price
Purple Style Labs was listed on BSE and NSE on September 7, 2026, following allotment on September 3 and credit of shares on September 4.
At the latest market snapshot, the shares were trading at ₹576, compared with the ₹535 opening price. The ₹680 crore IPO had an overall subscription of 1.19 times based on the final allotment data.
Conclusion
Purple Style Labs shares were trading at ₹576 at 10:17:15 AM IST on September 7, 2026, up 7.66% from the ₹535 opening price and 0.17% above the ₹575 issue price. The ₹680 crore IPO was subscribed 1.19 times overall, with QIBs, QIBs excluding anchors, NIIs and retail investors recording subscription of 1.20 times, 1.50 times, 0.87 times and 1.59 times, respectively.
Source:
- https://www.nseindia.com/get-quote/equity/PERNIASPOP/Purple-Style-Labs-Limited
Disclaimer
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Please Note: The information shared is intended solely for informational purposes and does not make any investment recommendations
HDFC SKY from HDFC Securities, one of most trusted trading platforms in India, has been recognized with the *Next-Gen Digi Content Awards 2025–26.
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