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Sector: FMCG
|Small Cap
DIAMONDYD
₹1,200
₹1185.90
₹1212.00
₹858.90
₹1228.90
Markets Today
Historical Performance
As of 10-07-2026 00:22, Prataap Snacks Ltd. share price today is ₹0, with a change of ₹-1190.70 (-100.00%) from the previous close of ₹1190.7. The stock opened at ₹1190.7 and traded between ₹1185.9 and ₹1212, with a total traded volume of 21078 shares. The company has a market capitalization of ₹2847 Cr in the FMCG sector. while its 52-week high and low are ₹1228.9 and ₹858.9, respectively.
Prataap Snacks Ltd. valuation metrics include a P/E ratio of 293, and book value of ₹238.10. Profitability indicators show ROE of -4.96%. Prataap Snacks Ltd. has reported revenue of ₹1724.65 Cr and net profit of ₹9.72 Cr.
Prataap Snacks Ltd. technical indicators include Day RSI at 59.97, Day MFI at 75.92, Day ADX at 44.38. Additional indicators include Commodity Channel Index (CCI) at 135.6 and Williams %R at -26. Momentum indicators show Day MACD at 31.64, Day MACD Signal Line at 26.54, DayATR at 40.9. Rate of Change indicators for Prataap Snacks Ltd. include ROC125 at -2.24 and ROC21 at 5.55.
Exponential moving averages include EMA5 at ₹1192.7, EMA10 at ₹1174.1, EMA12 at ₹1168.2, EMA20 at ₹1149, EMA26 at ₹1136.6, EMA50 at ₹1100.5, EMA100 at ₹1072.6, EMA200 at ₹1060.3. Simple moving averages include SMA5 at ₹1202, SMA10 at ₹1163.7, SMA20 at ₹1142.6, SMA30 at ₹1139.4, SMA50 at ₹1081.2, SMA100 at ₹1039.4, SMA150 at ₹1067, SMA200 at ₹1060.9.
Support levels for Prataap Snacks are placed at First Support ₹1172.83, Second Support ₹1154.97, Third Support ₹1129.93. Resistance levels are seen at First Resistance ₹1215.73, Second Resistance ₹1240.77, Third Resistance ₹1258.63. Prataap Snacks Ltd. shareholding pattern shows promoter holding at 55.59%, FII holding at 4.79%, DII holding at 0%, public holding at 32.41%.
Indicator | Mar 2026 | Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 |
|---|---|---|---|---|---|
| Total Revenue | 420.18 | 461.58 | 431.89 | 411 | 400.58 |
| Operating Expense | 399.59 | 441.28 | 408.58 | 392.62 | 395.13 |
| Operating Profit | 20.59 | 20.30 | 22.90 | 18.01 | 4.92 |
| Depreciation | 16.88 | 16.37 | 16.54 | 17.15 | 16.38 |
| Interest | 1.24 | 1.26 | 1.80 | 2.24 | 1.85 |
| Tax | 2.67 | -0.12 | 2.55 | 0.35 | 0.92 |
| Net Profit | 1.14 | 3.25 | 4.64 | 0.69 | -11.94 |
₹1200.00
↗ Bullish Moving Average
14
↘ Bearish Moving Average
2
Prataap Snacks Limited is a leading fast-moving consumer goods (FMCG) company in India, primarily engaged in the manufacture and sale of snacks and food products. The company supplies a comprehensive range of products including potato chips, extruded snacks, namkeens, and sweet snacks under its flagship brand “Yellow Diamond,” along with the “Avadh” brand for traditional namkeens. Prataap Snacks operates a vast network of manufacturing facilities and a pan-India distribution network, making it one of India’s fastest-growing snack food companies. The Prataap Snacks share price on the NSE and BSE is a reflection of how market participants respond to a performance and broader business developments within its industry. It captures the company’s sentiment of the investors based on financial results, operational updates, macroeconomic factors, and trends specific to sectors. Movements in the share price͏ reveal how the market evaluates the company’s current position and its future prospects, making ͏it a key indicator of market perception across various industries.
Market sentiment around the Prataap Snacks stock price often mirrors shifts in consumer spending patterns, demand from urban and rural households, and investor views on the branded snacks sector’s growth prospects. Factors such as the pace of distribution network expansion, competitive intensity from other snack manufacturers, raw material price fluctuations (potatoes, edible oils), and government policies on food processing influence near-term market valuation and medium-term earnings forecasts. All these factors must be closely monitored to have an idea about the Prataap Snacks stock price movements.
Prataap Snacks live share price provides real-time information about the last price traded, bid price, ask price, and volume traded. These indicators represent trading activity and liquidity and the reaction of investors to corporate announcements, quarterly results, and sector news. Constant monitoring of Prataap Snacks live price helps observe short-term price fluctuations and understand how the stock is moving in relation to the broader market.
Furthermore, monitoring the Prataap Snacks share price today helps investors understand real-time market sentiment, price volatility, and trading behaviour. It allows market participants to evaluate short-term performance, identify possible entry or exit points, and respond to news, quarterly results or sector trends that may affect the company’s valuation and overall investment outlook.
Prataap Snacks Limited was established in 2004. The company’s registered office is located in Indore, Madhya Pradesh. The company was founded by Amit Kumat, who started with the Yellow Diamond brand of potato chips and gradually added more sub-brands like Chulbule (similar to PepsiCo’s Kurkure), and corn rings. Prataap Snacks’ primary activity involves the manufacturing, marketing, and distribution of snack food products. It initially focused on building a strong foothold in the potato chips market in central India before gradually expanding into extruded snacks, namkeens, and other snack categories. The company’s popular products come under its Yellow Diamond brand: potato chips, the Motu Patlu rings, and tangy snack Chulbule. Over the years, Prataap Snacks has significantly expanded its product portfolio and manufacturing footprint. It operates in a competitive environment, with pricing and distribution governed by market forces and consumer preferences. The company has consistently focused on enhancing its product quality and brand strength to meet the growing demand for packaged snacks in India. Prataap Snacks limited is the maker of one of India’s most well-known indigenous brands of chips, Yellow Diamond.
Prataap Snacks Limited operates in the snack food industry, which is part of India’s FMCG sector. Globally, the snack food market continues to expand with the Asia-Pacific region being the fastest-growing market. In India, the snack food sector is poised for substantial growth. According to industry reports, the Indian snack food market was valued at approximately USD 15 billion in 2024 and is projected to reach USD 25-30 billion by 2030, growing at a CAGR of 10-12%. The packaged snacks segment is growing at 15-18% annually, driven by changing lifestyles and increasing disposable incomes. India’s packaged food market is expected to reach USD 70 billion by 2026. The savoury snacks segment accounts for 45-50% of the total snack market. Demand is driven by rising disposable incomes, rapid urbanization, growing middle-class population, increasing snacking occasions, and the shift from unpackaged to packaged foods. Key challenges include raw material price volatility (potatoes, edible oils), intense competition from domestic (Bikaji, Haldiram’s) and international (PepsiCo) players, and the presence of a large unorganized market.
Prataap Snacks is actively traded on India’s principal equity markets, with its shares listed on the National Stock Exchange of India (NSE) under the symbol DIAMONDYD and on the Bombay Stock Exchange (BSE) with the scrip code 540724. Its listing on both exchanges ensures that the Prataap Snacks price is accessible to a wide investor base, encompassing both retail and institutional market participants. The company was listed on October 5, 2017 through an Initial Public Offering of Rs 938 per share (upper price band). The company forms part of several benchmark indices that represent broad market segments. Prataap Snacks is included in BSE SmallCap and BSE FMCG indices. Being represented in indices enhances the visibility and liquidity of the Prataap Snacks price, as index tracking funds and exchange traded strategies often adjust allocations in line with constituent revisions. It also allows investors to benchmark the company’s stock performance relative to broader market trends and peer groups, facilitating cross sectional comparisons within India’s snack food landscape. The inclusion of Prataap Snacks in these indices reflects its market capitalisation and trading depth, which are key factors market participants consider when evaluating long term investment prospects and the responsiveness of the Prataap Snacks share price to corporate and industry developments. The company’s ISIN code is INE393P01035 and face value is ₹5 per share.
The Prataap Snacks price has exhibited significant volatility since its listing in October 2017, shaped by the company’s operations in India’s snack food sector and broader FMCG industry cycles. The Prataap Snacks share price recorded a total return of approximately -2.65% over the last 1 year, 5.07% over the last 3 years, and -9.57% over the last 5 years, underperforming the BSE FMCG index’s returns over the same periods. The Prataap Snacks share price reached a 52-week high of ₹1,295.70 and a 52-week low of ₹858.90, indicating a wide trading range and substantial price fluctuations. The Prataap Snacks share price recorded a strong rally post-IPO, with the stock hitting a high of Rs 1,319 on the NSE on its listing day, settling with a 25% premium. The stock has since moderated and corrected. The Prataap Snacks share price has shown a 1-month return of approximately -0.95% and a 3-month return of 3.82% as of April 2026, indicating mixed short-term momentum.
The Prataap Snacks price has been particularly responsive to quarterly earnings releases and corporate announcements. When the company reported a 108.57% year-on-year growth in net profit to Rs. 3.25 crore in December 2025 (against a loss of Rs. 37.93 crore in the previous year), the Prataap Snacks stock price showed a positive reaction. The Prataap Snacks price has shown a pattern of strong positive momentum in periods when the company’s cost reduction and efficiency improvement exceeded expectations, while periods of earnings moderation or concerns over raw material costs have contributed to consolidation. Corporate developments, including strategic announcements such as the launch of new products under the Yellow Diamond brand, the expansion of distribution network, and the company’s focus on improving operational efficiency, have also influenced short-term fluctuations in the Prataap Snacks price. The Prataap Snacks share price has shown a 1-year return of approximately -2.65% as of April 2026, reflecting the modest correction from its 2025 highs. The Prataap Snacks share price has shown a 10-year aggregate net profit that has been inconsistent, reflecting the company’s varying profitability over the long term. The Prataap Snacks share price reached its 52-week high of ₹1,295.70 before declining to its 52-week low of ₹858.90, reflecting the volatility inherent in the FMCG space. The Prataap Snacks share price has shown a year-to-date return of approximately -8.79% as of April 2026, indicating pressure in the current fiscal year. Comprehending these patterns in the Prataap Snacks price is instrumental for investors seeking to contextualise long term performance trends vis à vis short term price dynamics, as the Prataap Snacks stock price movements illustrate how industry fundamentals, raw material price cycles, and investor expectations converge in market pricing.
The Prataap Snacks share price has shown distinct seasonal patterns over the past decade. The best performing year was 2018 following its IPO listing with a large premium, while the worst years were 2020 and 2023 with significant declines. In terms of annual performance, the Prataap Snacks share price delivered a 3-year total return of 5.07% as per Value Research data, indicating moderate wealth creation over this period. The Prataap Snacks share price has demonstrated that the stock tends to perform better in periods of strong consumer sentiment and favourable raw material prices, while underperforming during phases of input cost volatility and intense competition. The Prataap Snacks stock price has shown a 5-year total return of -9.57%, reflecting the challenges faced in the FMCG sector in recent years. The Prataap Snacks stock price continues to trade at a significant discount from its all-time high of ₹1,319.00, standing at around ₹983-₹1,000 levels as of April 2026.
Prataap Snacks holds a significant position for portfolio investors who seek exposure to India’s FMCG sector with a focus on branded snack foods. The company’s presence as one of India’s fastest-growing snack food companies aligns it with investment strategies that value domestic consumption, urbanization, and the shift from unorganized to organized snacks. The Prataap Snacks share price often mirrors how these themes resonate with investor portfolios, whereby both thematic and sector specific funds monitor raw material costs, festive season demand, and distribution network growth when evaluating allocation decisions.
Institutional stakeholders play a significant role in Prataap Snacks’s ownership profile. As of December 2025, Promoters hold 63.61% of the company. Mutual funds hold 8.51% of the company. Key mutual fund holders include Motilal Oswal Midcap Fund, Kotak Small Cap Fund, HDFC Small Cap Fund, and Mahindra Manulife Small Cap Fund. Foreign Institutional Investors (FIIs) hold 0.65% of the company, while Domestic Institutional Investors (DIIs) hold 1.68% of the company. Institutional investors as a whole hold 10.84% of the company as of December 2025. Retail and other shareholders hold approximately 25.54% of the company. These investors represent a blend of domestic and limited international perspectives that contribute to the stock’s market liquidity and visibility within broader investment frameworks.
Based on data, Prataap Snacks exhibits varying levels of beta and volatility across different measurement periods. Based on data, the long-term beta (5-year monthly) stands at approximately 0.58, indicating that the stock is generally less volatile than the broader market over an extended period. Based on data, the daily-one month beta shows low correlation, while the daily-three month beta indicates moderate sensitivity. Based on data, the weekly-one year beta is 0.80 as per the Economic Times, showing lower-than-market sensitivity in short-term trading. Based on data, the weekly-two year beta shows low correlation, and the 2 week-two year range beta is also low. Based on data, the monthly-two year beta continues to show moderate correlation. Supporting statistics include mean values across different periods and standard deviations indicating moderate variability. The stock is 3.20% volatile and has a beta of 0.51 according to some sources. Overall, the Prataap Snacks stock price demonstrates a moderate volatility profile with beta values suggesting the stock tends to move with lower volatility compared to broader market direction over longer time frames.
The Prataap Snacks share price has shown periods of heightened responsiveness to sector-specific news and quarterly earnings releases. The Prataap Snacks stock price’s beta reflects that the company’s established brand strength and distribution network may provide some stability, though the FMCG sector remains sensitive to raw material price fluctuations and economic cycles.
The sector relevance of Prataap Snacks is anchored in its role within the broader Indian snack food industry, where it competes with other FMCG companies. As part of this industry, the company’s strategic positioning connects snack products to consumers across India. Competitors in the snack food segment include companies such as PepsiCo India (Lays, Kurkure), Haldiram’s, Bikaji Foods International Limited, DFM Foods Limited, Britannia Industries Limited, and other domestic and international players. Firms with parallels in either product range or distribution scale are often referenced when evaluating relative performance and operational positioning within the sector.
In valuation terms, factors like the Prataap Snacks P/E ratio have shown variations over different periods. The current P/E ratio stands at approximately 490-495 across different sources, while the industry P/E stands at approximately 67-70. The mean historical P/E Ratio over the last five years has fluctuated, with the stock’s P/E ratio having changed with respect to the historical average. Periods when investors perceived improvements in profitability or earnings sustainability have corresponded with expansion in valuation multiples, whereas phases of moderation in earnings momentum or industry cyclicality have seen valuation contraction.
Similarly, Prataap Snacks EPS has shown variation according to how operational performance aligns with industry demand cycles and cost structures. Structural gains from distribution expansion and new product launches supported directional improvement in earnings per share during favourable conditions, while cyclical headwinds from raw material price volatility and competitive pressures have moderated EPS momentum. Prataap Snacks earnings have shown a trajectory that responded to both volume growth and margin pressures over the analysed period. The diluted EPS has shown growth, with EPS of ₹15.30 in FY2024-25 and ₹3.22 in H1 FY26. Over a five-year period, the company demonstrated average earnings per share growth of approximately 10-12% per year, with the highest EPS growth rate achieved in recent quarters.
Prataap Snacks market cap has fluctuated in line with investor perceptions of the company’s growth potential in a competitive and evolving snack food market. Over years, the Prataap Snacks market cap has followed a pattern of growth followed by moderation. The market cap decreased from approximately ₹2,500 crore in 2021 to ₹2,300-2,400 crore in recent periods. As of April 2026, the Prataap Snacks market cap stands at approximately ₹2,300-2,600 crore across different sources. This fluctuation mirrors the trend in the Prataap Snacks share price and the broader performance of the FMCG sector.
Prataap Snacks earnings over the past several years have been characterised by a period of growth followed by recent moderation. Total revenue increased from ₹1,137 crore in FY2022 to ₹1,395 crore in FY2023, and to ₹1,522 crore in FY2024, representing a 5-year CAGR of approximately 10-15%. Profit After Tax showed significant volatility. For the trailing twelve months (TTM) as of December 2025, revenue stood at ₹1,660 crore with net profit of ₹16 crore. The company’s operating EBITDA increased 40 per cent year-on-year to Rs 61.2 crore for the nine months ended December 2025.
Prataap Snacks EPS has shown variation over the past decade. The diluted EPS stood at ₹15.30 in FY2024-25, while H1 FY26 EPS was ₹3.22. The EPS growth rate has shown significant variation, with the company delivering a growth rate of 108.57% in the December 2025 quarter but a decline in other quarters.
The Prataap Snacks P/E ratio has shown fluctuations over the available period. At the end of recent fiscal years, the P/E ratio varied, with current levels at 490-495x across different sources, while the industry P/E stands at approximately 67-70x. The mean historical P/E ratio over the last five years has been in the range of 200-500x. The current P/E ratio compared to the historical average reflects that investor expectations are adjusting to near-term earnings momentum. The Prataap Snacks share price has been influenced by these valuation metrics. The Prataap Snacks stock price continues to be evaluated in the context of its earnings potential and market position.
Prataap Snacks Limited is a leading snack food manufacturer listed on both the NSE and BSE, where the Prataap Snacks share price reflects consumer demand cycles, raw material costs, and festive season performance within the FMCG sector. Its representation on stock exchanges supports market visibility, while investor interest is shaped by earnings trends, valuation narratives, and broader snack food industry themes. Within the sector, the company’s competitive context and earnings dynamics provide key perspectives on its role in India’s snack food market.
| Held By | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|
| Promoter | 59.5 | 54.9 | 54.9 | 54.9 | 54.8 | 55.6 |
| FII | 7.4 | 6.8 | 6.8 | 5.6 | 5 | 4.8 |
| DII | 4.1 | 8.6 | 7.6 | 7.2 | 7.2 | 7.2 |
| Public | 29 | 29.7 | 30.6 | 32.3 | 33 | 32.4 |
| Period | Combined Delivery Volume | NSE+BSE Traded Volume Avg | Daily Avg Delivery Volume % |
|---|---|---|---|
| Day | 16.16 K | 31.25 K | 51.71% |
| Week | 31.08 K | 64.66 K | 48.07% |
| 1 Month | 18.35 K | 32.85 K | 55.84% |
| 6 Month | 36.38 K | 63.74 K | 57.07% |
Benjamin Graham Value Screen
Strong Momentum: Price above short, medium and long term moving averages
Rising Net Cash Flow and Cash from Operating activity
Growth stocks, promoters increasing shareholding
Annual Profit Growth higher than Sector Profit Growth
PEG lower than Industry PEG
High Momentum Scores (Technical Scores greater than 50)
Relative Outperformance versus Industry over 1 Week
Growth in Quarterly Net Profit with increasing Profit Margin (YoY)
Companies with Low Debt
Near 52 Week High
RSI indicating price strength
Stocks Outperforming their Industry Price Change in the Quarter
Ex-Date | Dividend Amount | Dividend Type | Record Date | Instrument Type |
|---|---|---|---|---|
| 31 Jul, 2025 | 0.5 | FINAL | 31 Jul, 2025 | Equity Share |
| 13 Sep, 2024 | 2 | FINAL | 16 Sep, 2024 | Equity Share |
| 27 Jul, 2023 | 1 | FINAL | 27 Jul, 2023 | Equity Share |
| 26 Jul, 2022 | 0.5 | FINAL | 27 Jul, 2022 | Equity Share |
| 28 Jul, 2021 | 0.5 | FINAL | Equity Share | |
| 10 Sep, 2020 | 1 | FINAL | Equity Share | |
| 19 Sep, 2019 | 1 | FINAL | Equity Share | |
| 18 Sep, 2018 | 1 | FINAL | Equity Share |
Financials | ||||||
|---|---|---|---|---|---|---|
| Price (₹) | ₹68.89 | ₹189.54 | ₹268.85 | ₹4.67 | ₹40.98 | ₹488.10 |
| % Change | 4.87% | -0.72% | 0.28% | 0.00% | 0.37% | 1.26% |
| Revenue TTM (₹ Cr) | - | ₹871.41 | ₹1,508.23 | ₹382.88 | ₹43.46 | ₹366 |
| Net Profit TTM (₹ Cr) | - | ₹42.39 | ₹73.65 | ₹6.83 | ₹1.50 | ₹19.12 |
| PE TTM | - | 18.20 | 45.40 | 25.70 | 47.90 | 26.50 |
| 1 Year Return | 45.98 | -40.71 | -24.06 | -36.2 | 41.57 | 57.1 |
| ROCE | 22.21 | - | - | - | - | - |
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