Electronics Mart India Increases Footprint with Opening of New Bajaj Electronics Retail Store in Andhra Pradesh; Shares Rose More than 2%

Hyderabad, September 19, 2025 – Electronics Mart India Ltd (BSE: 543626, NSE: EMIL) surged more than 2%. This surge was seen after it announced that it has increased its retail footprint with the launch of a new Bajaj Electronics store in Adoni, Andhra Pradesh. The store, launched on September 18, is 6,000 square feet and is another thrust by the company into tier-II and tier-III cities.

Store Expansion Plan

The store is situated in NGOS Colony, Adoni (518301), and will feature a comprehensive line of consumer durables, IT items, mobile phones, and home appliances under the brand name of Bajaj Electronics.

This move fits with the company’s strategy of focusing on fast-paced, smaller urban areas, where growing disposable incomes and aspirational lifestyles are fueling demand for branded electronics. It also consolidates its position in Andhra Pradesh, a major state in its southern market expansion.

Stock Market Reaction

Stocks of Electronics Mart India Ltd moved in a positive direction following the news. The stock closed at ₹156.88, up 2.44% compared to the last close price of ₹153.05. The scrip hit an intraday high of ₹164.70 and an intraday low of ₹152.55.

The stock has been on an upward trajectory in recent months, supported by steady store rollouts and a recovery in discretionary spending on consumer electronics. Over the past year, it has oscillated between a 52-week low of ₹110.00 and a high of ₹225.00, reflecting both sectoral challenges and recovery momentum.

Industry Context

The Indian retail industry for consumer electronics has been seeing a revival on the back of festive season consumption, urbanization, and easy financing in the form of EMIs that increase the affordability of appliances. Electronics Mart India, via its Bajaj Electronics brand, has established a robust local footprint in southern India where customer experience and brand loyalty continue to be the major differentiators.

Company Overview

With its head office in Hyderabad, Electronics Mart India Ltd is one of the largest electronics retail chain companies in India. It is famous for providing multi-brand consumer durables, IT products, mobile phones, and home appliances. Its retail network is still expanding in Telangana, Andhra Pradesh, and Karnataka. Electronics Mart India Ltd is a part of the BSE SmallCap index and has a market capitalisation of more than ₹6,100 crore, trading at a trailing P/E of 56.27.

Future Prospects

Electronics Mart India will likely maintain its aggressive growth in tier-II and tier-III towns, benefited by good demographics and growing consumer aspirations. Analysts anticipate that with the festive season ahead of it and sustained urban consumption growth, the company could witness better same-store sales growth and increasing market share. The stock will also continue to be in the limelight for investors expecting India’s retail consumption story.

REF: https://www.bseindia.com/xml-data/corpfiling/AttachLive/876234dc-d440-4f33-b750-e3d0db5e7222.pdf

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