Eternal Achieves New 52-Week High Post-Fee Hike for Its Platform

Bengaluru, 5 September 2025 – Eternal Ltd (former Zomato Ltd) shares jumped over 2% in Friday morning trade, hitting a new 52-week high of ₹332.90. The counter opened firm and sustained momentum, pushing past its earlier peak recorded just two weeks ago.

Fee Hike Sparks Investor Optimism

The rally has been spearheaded by Eternal’s latest action of hiking its platform fee to ₹12 an order, a sharp jump from when it was first introduced. The action comes at a time of the government’s 18% GST levy on delivery services, a levy platforms are now charging consumers directly. The double-pronged shift is set to support per-order top-line streams, particularly as festival demand soars.

Market Snapshot

Trading was intense with a turnover of ₹13.18 crore and delivery figures evidencing strong investor interest. Eternal’s market capitalisation is presently at ₹3.20 lakh crore, which evidences its growing size in the consumption as well as digital services universe.

What This Means for Investors

The fee adjustment reflects Eternal’s optimism on multi-customer stickiness amid elevated expense, as well as strengthening its margin safeguarding ability amid regulatory tax changes. Against the backdrop of festive season demand looming ahead, analysts are expecting improved top-line visibility, further supporting the stock’s uptrend in the short term.

REF: https://www.nseindia.com/get-quotes/equity?symbol=ETERNAL

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