Mini Diamonds Launches Coloured Lab-Grown Jewellery Line; Shares Rise 0.67%

Mumbai , May 29: Mini Diamonds (India) has announced the launch of a fancy coloured lab-grown diamond jewellery line through its wholly owned subsidiary, Namra Jewels Private Limited, as the company seeks to strengthen its presence in the consumer-facing jewellery market.

The new collection will feature fancy-shaped and coloured lab-grown diamond jewellery aimed at consumers looking for design-focused and relatively affordable alternatives to traditional diamond jewellery, according to a company filing on Friday.

The launch marks a step forward in Mini Diamonds’ efforts to move further up the value chain. While the company has traditionally been associated with diamond processing and exports, the new range reflects a growing focus on branded jewellery offerings through its Namra Jewels platform.

The company said changing consumer preferences, particularly among younger buyers, are creating opportunities for coloured and fancy-shaped lab-grown diamonds, a segment that has gained traction globally in recent years.

Stock Market Snapshot

Mini Diamonds shares traded higher in morning trade after the company disclosed the launch of the new jewellery line.

As of 10:06 IST on May 29, 2026, the stock was trading at ₹15.09, up ₹0.10 or 0.67% from the previous close of ₹14.99.

The Mini Diamonds share price moved within a narrow range during the session, touching ₹15.12 and a low of ₹15.00. The modest gain suggests investors viewed the development as a positive step toward expanding the company’s branded jewellery presence, though the market reaction remained measured.

Company Background

Mini Diamonds (India) Ltd., established in 1987, is engaged in the cutting, polishing, manufacturing and sale of diamonds and diamond jewellery.

The company operates a manufacturing facility in Mumbai equipped with specialised diamond-processing machinery and serves both domestic and international markets. Over the years, it has expanded beyond diamond processing into jewellery manufacturing, catering to B2B as well as B2C customers.

Through Namra Jewels, the company has been increasing its focus on branded lab-grown diamond jewellery, a segment that has seen growing consumer acceptance due to its design flexibility and comparatively lower price points.

Conclusion

The launch of the fancy coloured lab-grown diamond jewellery collection represents Mini Diamonds’ latest attempt to deepen its presence in the branded jewellery market and capture demand in the fast-growing lab-grown diamond segment.

While the immediate stock market reaction was limited, the initiative highlights the company’s strategy of moving beyond diamond processing toward higher-value jewellery products and direct consumer engagement.

Source:

• https://www.bseindia.com/stock-share-price/mini-diamonds-india-ltd/minid/523373
• https://www.bseindia.com/xml-data/corpfiling/AttachLive/0060d744-471c-4dec-afcd-f7179020235f.pdf