RateGain Partners Citrus Leisure For Sri Lanka Rollout; Shares Slip 0.40%

Mumbai, July 16: RateGain Travel Technologies Ltd. has partnered with Sri Lanka-based Citrus Leisure PLC to deploy its UNO Direct Stack across the hospitality group’s hotel portfolio, marking another customer win for the travel technology company in South Asia.

The agreement will see Citrus Leisure use RateGain’s platform to manage key functions across the direct booking journey, including website bookings, digital marketing, distribution and pricing intelligence. According to the company, the integrated platform is designed to help hotels increase direct bookings, improve conversion rates and reduce dependence on third-party channels.

Citrus Leisure, which operates hotels in destinations including Hikkaduwa, Waskaduwa and Colombo, said the partnership supports its strategy of building a stronger digital foundation for guest engagement. RateGain said the deal also strengthens its presence in Sri Lanka, where hotel operators are increasingly investing in technology to drive direct revenue.

Then move the CEO quotes, regional expansion angle and broader industry context to later sections.

Stock Market Snapshot

Despite the partnership announcement, the market reaction remained subdued.

RateGain Travel Technologies share price was trading at ₹973.25, down 0.40%, as of 11:35 AM IST on July 16. The stock recovered from the day’s early weakness but continued to trade in negative territory as investors largely looked past the announcement.

Company Background

RateGain provides AI-powered SaaS solutions for the global travel and hospitality industry. Its technology helps hotels, airlines, online travel agencies and destination marketing organisations optimise pricing, distribution, guest acquisition and revenue management.

The company serves more than 13,000 customers across over 100 countries and counts leading global hotel chains, airlines and travel platforms among its clients. Through products such as UNO Direct Stack, RateGain is focused on helping hospitality companies improve direct bookings while reducing reliance on third-party channels.

Conclusion

While the financial value of the agreement was not disclosed, the partnership strengthens RateGain’s presence in Sri Lanka and adds another hospitality group to its growing regional customer base. The deal also reflects the broader shift by hotel operators toward integrated technology platforms that can manage guest acquisition and revenue generation through a single ecosystem.

Source:

• https://www.nseindia.com/get-quote/equity/RATEGAIN/Rategain-Travel-Technologies-Limited
• https://nsearchives.nseindia.com/corporate/RATEGAIN_16072026110107_RG_PR_16072026.pdf